Joseph Hellers novel is fiercely intelligent and very complicated. But it does have a compellingly sympathetic hero, who has won over millions of hearts

When I read something saying Ive not done anything as good as Catch-22, Im tempted to reply, Who has? Joseph Heller once said and it is an honest observation.

Total sales of all editions of Catch-22 are now more than 10m, a very large number for a novel as complicated, fiercely intelligent, uncompromising in its politics and remorseless in its satire as Catch-22.

Sure, Catch-22 is funny, and that explains a lot of its appeal. But as we discussed last week, many of the jokes are tricky, deceptive and tangled. As is the books plot, whose structure was brilliantly described by Reading group contributor Palfreyman:

I think of it as a helix, like the threading on a screw or bolt. Heller keeps us circling back to a seeming repetition of incidents and tropes and jokes until we get dizzy. But actually, almost imperceptibly, the way a screw goes forward even as you are actually turning it clockwise, the plot progresses so that, towards the end, you begin to realise all the repetitive jokes and themes have been leading up to this.

Yes, the structure of Catch-22 is a wonderful achievement (you can get an idea of how hard Heller worked on it by looking at his handwritten outline) – but it isnt exactly the kind of thing that you would expect to set marketing mens eyes aflame. So why did Hellers novel manage to reach so many millions?

Partly, to be cynical, its early fame was driven by the brilliant hook provided by the notion of a catch-22, as well as a well-judged advertising campaign in international newspapers asking: Whats The Catch? Heller says as much in his 1994 introduction to the novel, where he also puts some of its early successes down to coincidence: a chain of acquaintances and chance conversations led to a review in the Herald Tribune, where the positive response in turn led to a review in the New York Times, then a steady accumulation of good reviews in the UK and so on.

But possibly the best insight Heller provides into his creations enduring success comes again in that 1994 introduction. He tells a story about the time he first appeared on a network TV show, where he says that the host confided in him afterwards that hed been posting stickers around the NBC building that read: YOSSARIAN LIVES. Readers immediatedly cared about Yossarian, and his survival. Yossarian is the point of connection and understanding; a strong central fulcrum around which the chaos of the novel spins. Hes also that universally appealing thing an old-fashioned hero.

And when I say old-fashioned, I mean old-fashioned: as Reading group contributor Swelter has pointed out, there are strong parallels between Yossarian and Achilles. They both stew in their tents and refuse to fight. They are both humiliated and oppressed by vainglorious and intellectually challenged commanding officers. They are both devastated by the death of a friend (Nately in Yossarians case, Patroclus for Achilles). They both go on a rampage afterwards. Heller himself makes the connection explicit. Who does he think he is Achilles? asks Colonel Korn when he learns that Yossarian wont fly any more. We are also told, pointedly, that Korn is pleased with the simile.

A writer called Leon Golden was so taken with these connections that he even wrote an insightful (and surprisingly enjoyable) book on the subject called Achilles and Yossarian. He managed to talk to Heller, who told him that the Iliad was very much on his mind when he wrote Catch-22 – but he tried hard to avoid specific allusions. But there is a key difference between the two men, as Heller explained; Achilles undergoes a kind of moral revolution following the death of Patroclus but Yossarian never loses his ability for compassionate interaction with other humans. The first sentence of Catch-22 is: It was love at first sight. Yossarian is not motivated by revenge like Achilles; instead he has his heart cracked by compassion.

In 1962, Phillip Toynbee wrote in his Observer review of Catch-22 about a man of deep and urgent compassion whose raging pity is concerned with the nature of human existence itself. He was actually referring to Heller, but it could easily be about Yossarian. Writing at the same time, an anonymous reviewer for a magazine called Daedalus also said that Yossarian follows a fashion in spitting indiscriminately at business and the professions, at respectability, at ideals, at all visible tokens of superiority. The reviewer was actually trying to damn the novel, but it might as well be praise; an inversion Heller would have enjoyed, one hopes. And it explains why Yossarians kept a lasting grip on our collective psyche; hes the ultimate moral rebel. To object to him would be to put yourself on the side of stuffed shirts, those who kill for profit and in the name of absurd patriotism. Small wonder that so many millions have decided to take Yossarians side.

Read more: https://www.theguardian.com/books/booksblog/2016/aug/23/catch-22s-10m-copies-how-a-bitter-satire-became-a-bestseller

Kalashnikov, whose AK-47 assault rifle has armed Russian forces for 70 years and been the preferred weapon of insurgents across continents, has opened a store at Moscow’s Sheremetyevo airport selling souvenirs including plastic model guns, the company said. (Reuters)

Over the past two years a new generation of machine gun wielding lone wolf jihadis have sparked terror across Europes airports and train stations.

But AK-47 manufacturers have ignored this and decided to open a store in Moscow airport selling life-size imitation machine guns to passengers.

The opening comes as airport security gets stricter after ISIS terrorists used AK-47s and bombs during the November Paris attacks and Brussels bombings.

The iconic weapon famed for its durability and reliability during the usually harsh war environment has armed Russian forces for 70 years.

The store opened at Moscows Sheremetyevo airport, Russias largest flight hub, which saw more than 30 million people pass through it last year.

An airport official said the shop, offering novelties including pens, umbrellas, bags, hats, camouflage gear and I love AK T-shirts, would be situated in the rail-link section of the airport complex.

The model guns automatic pistols and rifles are clearlyimitations and would pose no security problems, he added.

The AK-47, the first rifle the firm produced, was introduced in 1948. It armed the Soviet Union and eastern Europe during the communist era and served largely pro-Soviet rebel forces across Africa and Asia.

Vladimir Dmitriev, head of the companys marketing, said: Kalashnikov is one of the most popular brands that come to mind for most people in the world when they hear about Russia. So, we are pleased to provide the opportunity for everyone to take away from Russia a souvenir with our company brand.

Many, however, noted the absurdity in selling imitation firearms in an airport. Reactions on Twitter varied between outrage and disbelief.

One person wrote, “Thank god for that! Kalashnikov have opened a shop at Moscow Airport. Because that’s what the world needs right now.”

Another said, “There is now a Kalashnikov booth at the Moscow airport from where you can buy gun replicas. Peak Russia ight there.”

This story originally appeared on TheSun.co.uk.

Read more: http://www.foxnews.com/travel/2016/08/23/gunmaker-kalashnikov-opens-shop-selling-replica-ak-47s-at-moscow-airport.html

Four companies on Monday announced they would end their sponsorship deals with U.S. Olympic swimmer Ryan Lochte, bringing a sudden stop to contracts worth an estimated $1 million in the wake of his scandal in Rio de Janeiro.

Syneron-Candela, owner of Gentle Laser Hair Removal, released a statement saying the company wound end its partnership with the athlete, adding, “We hold our employees to high standards, and we expect the same of our business partners.”

Earlier Monday, Ralph Lauren executives stated their company’s contract with Lochte was for the 2016 Rio Olympics only, and would not be renewed. “Ralph Lauren continues to sponsor the U.S. Olympic and Paralympic Team and the values that its athletes embody.”

Speedo USA said in a separate statement that the company would donate $50,000 from Lochte’s endorsement fee to the charity Save The Children. “While we have enjoyed a winning relationship with Ryan for over a decade and he has been an important member of the Speedo team, we cannot condone behavior that is counter to the values this brand has long stood for. We appreciate his many achievements and hope he moves forward and learns from this experience.”

Japanese mattress company Airweave also ended its endorsement agreement with Lochte.

“Airweave is a proud sponsor of the U.S. Olympic and Paralympic Teams and our dedication to athletic achievement is unwavering,” the company said in a statement. “Our endorsement agreement with Ryan Lochte was in support of the Rio 2016 Olympic Games. After careful consideration, we have made the decision to end our partnership with Ryan Lochte. We remain committed to supporting Team USA and the athletes preparing for the Paralympic Games.”

Lochte acknowledged it was his “immature behavior” that got him and three teammates into a mess that consumed the final days of the Olympics, in a portion of an interview with NBC’s Matt Lauer that aired Saturday. Police have said the swimmers vandalized a bathroom after a night of partying and armed guards confronted them and asked them to pay for the damage.

The Japanese mattress maker Airweave’s CEO, Motokuni Takaoka, said last week the firm would keep its partnership with Lochte.

“Ryan Lochte has done absolutely irreparable damage to his reputation and marketability regardless of what the final investigation in Rio reveals about whether he embellished or lied, in addition to his reprehensible personal behavior as an ‘ugly American,'” Ray Katz, managing partner of ROI Sports Marketing Group and Columbia University professor, told FoxBusiness.com

Describing the incident in Rio, Lochte told NBC, “Whether you call it a robbery or whether you call it extortion or us just paying for the damages, we don’t know. All we know is that there was a gun pointed in our direction and we were demanded to give money.”

But he admitted that he understood that he was being told that the Americans had to pay for the damage or the police would be called.

At that point, Lauer said: “You’re striking a deal. Is that fair?”

“We just wanted to get out of there,” Lochte said, adding the swimmers were frightened.

Lauer told Lochte that his story had morphed from one about “the mean streets or Rio” to a negotiated settlement to cover up dumb behavior.

“That’s why I’m taking full responsibility for it, because I over-exaggerated the story,” Lochte said. “If I had never done that, we wouldn’t be in this mess.”

Lochte also said he had lied in telling NBC interviewer Billy Bush the next day that a gun had been cocked and pointed at his forehead. He said he was still under the influence of alcohol when he talked to Bush.

“I definitely had too much to drink that night and I was very intoxicated,” he said.

Lochte, who dyed his hair white for the games and had it turn a light shade of green from the pool, had changed his hair back to its regular shade of brown for the interview, which was conducted in New York. As Brazilian police investigated his robbery claim, and eventually held his teammates for questioning while they sorted out his story, he had tweeted he intended to dye it back.

He said he hoped to continue competitive swimming but acknowledged that it won’t be his decision about whether he’d be able to be part of the American team again. USA Swimming and the International Olympic Committee could issue sanctions.

Lochte said he regretted how the incident had tarnished Rio and the last week of the Olympics. He also gave an interview to Brazil’s main broadcaster Globo on Saturday to apologize for his actions.

“Brazil doesn’t deserve that,” he said to Globo. “I am sorry that my immaturity caused all this ruckus.”

The Associated Press contributed to this report.

Read more: http://www.foxnews.com/sports/2016/08/22/four-companies-end-ryan-lochte-endorsement-deals.html