How Do I Create My Business Startup Marketing Plan?

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computer_PhoneThere are many tasks to starting a new business besides registering business and domain names. Stores and restaurants need to be built and decorated. Supplies and products need to be ordered, then unpacked, and displayed. Employees will need to be hired. During all this time who will do your business marketing? If you have a small business you may not be able to hire someone full-time to do it. Do you want to risk it to your neighbor’s kid, or do you want to hire a qualified and professional business marketing firm such as the Direct West Media Group?

Many newcomers to business may not fully understand the intricacies of business marketing. They may believe that you can set up your Facebook and Twitter accounts and hope that one or two posts per day will draw them in. But it’s further from the truth.

You’re going to need to create not only a brick and mortar presence, but an online presence too. Most businesses rely on both sources of potential income. So many people don’t have time to visit in person—they’ll pick up the telephone to call—or they’ll place an order through a mobile-optimized site.

There is so much to do. Mobile optimize your website. Have someone post up to twenty or thirty times a day with interesting and engaging content. Have someone regularly checking email, social media, and telephone messages to see if customers/clients have any inquiries about products or services.

Plus you’re fairly certain that you should be inviting the media to attend an opening party, as well as placing ads in papers, and perhaps even have a local cable TV ad too.

When you hire an experienced business marketer such as Direct West Media Group you’re not only hiring someone to tackle this end of the work, but their vast experience as well. They’re knowledgeable about which services are effective for which types of businesses. Plan A may not work for all—perhaps your business needs Plan Z. They can advise you on how to get started.

Marketing plans can begin with an affordable plan to get you recognition in the busy marketplace. They can be as simple or as complex as needed for your type of business. The more services and products you sell, including from a number of locations, could mean that you need escalating marketing services to ensure that your business is bringing in the profits it deserves.

Please contact Direct West Media Group today and learn how our marketing services are the best solution to how to bring your business to the forefront in a busy marketplace.

Do It Yourself Marketing or Not?

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manatcomputerAs a small business owner, one of the most neglected areas of your business is likely having a good marketing plan. For any number of reasons, you may have neglected to set up an advertising or marketing program for your business. Perhaps you’ve been too busy on other details of your business, or maybe you just don’t know where to start. Many businesses will place advertising on hold, as there’s not enough cash left in the monthly budget. But you could be doing your business a disservice by ignoring the marketing needs of your business.

Should you be trying do it yourself marketing or not? Here’s a few reasons why you should step back and hire an advertising and marketing professional instead.

Marketing professionals have access to market research that you do not. Several business firms focus only on online market research, and publish their findings each month. Marketing firms pay a subscription fee to have access to this information, and can pass on the information at a fraction of the cost to you.

It’s more than a matter of having access to online market research. It’s also a matter of analyzing the data, to see how it fits with your particular industry. Sure, you can receive a report full of numbers, figures, and graphs, but do you know how to read it, and do you even have the time?

Time is a big factor in how a business owner divvies up their daily schedule. There’s many demands on their time, from ordering supplies, to accounting, and handling staff. By the end of the day, there likely isn’t time to figure out where you should be advertising, or what marketing methods you should be trying.

What works for one particular type of industry may not work for another one. A billboard may be perfect for a hospitality type of business, but not do so well for a dog grooming business. Websites generally are the perfect fit for all types of businesses, and mobile sites work well for many businesses as well. There are also new marketing methods, such as social media advertising, and Google advertising that may be effective for your business. Traditional businesses may benefit from a Yellow Pages listing, whereas a progressive sort of business may bomb in the Pages.

There’s nothing wrong with your initial efforts when starting out marketing your business, but the more you want your business to succeed, the more you need to hire a marketing expert to attend to the special needs of your business.

Do it yourself marketing may be fine for when you’re just starting out, but after a few months of operation it’s time to call in the pros. Why sit around in an office waiting for the calls to come in, when you can hire a marketing expert who can take your business to the next level? Please contact Direct West Media Group Inc. about how you can make your business succeed in your particular market.