As more people buy cell phones, web surfing on a small smart phone screen is the norm rather than surfing from home.
As a business owner many considerations need to be taken into account when considering whether you need a mobile version of your website. More users are browsing websites on their phones rather than on a desktop or laptop computer. At any given time how many people are actually on their computers right now? Look around at all the people with phones in their hands. If they’re not talking or texting, they’re on the net.
When people are going through their day, questions come up that need to be quickly answered with their mobile phones. Information is at their finger tips.
Mobile-ready web pages enable viewers to interact with your business easier than trying to view your full website on their tiny phone screens. A full website can slow down viewing on a mobile device. You don’t want your customers to give up before your site has loaded. Increase your conversion rate by offering a mobile site for customers to use.
A mobile website optimized for usage enables a viewer to quickly view images and text on their small cell phone screens. They can find the information they need quickly. Menus are quick and easy to find. A contact form can be filled out in seconds for any questions they may have.
It’s easy to see how mobile use can surpass laptop or desktop computer usage, as it can take several minutes of time to turn on a desktop computer. Why do that when you have your phone at hand? Your mobile website can be accessible from anywhere by your clients. Mobile websites can be found using any smart phone, it doesn’t matter what type it is.
Potential customers need to have quick access to your contact information or they’re going to shop somewhere else. Your email, phone, and address need to be quickly obtained by a few strokes of the keyboard.
A mobile site presents all your information in one easy to scroll vertical column. Photos are scaled down accordingly. There’s no need to scroll left and right or pinch the screen down. The type is legible. A mobile site may not contain as much information as a desktop version. You many need to scale down the resolution and size of photos so they don’t take a long time loading on your mobile page.
Don’t lose customers because your website hasn’t translated well to a mobile device. Your competition has a mobile website so you need one too!
Can there be any issues with running a mobile site that you should take into consideration? For one thing, your store application may work online, but not appear on a mobile site. You must be careful choosing a store application for your online web store, as it may not translate well over to a mobile site. Is there a point to having a store that only works on a computer when most of your customers will be shopping from their smart phones?
Google Yahoo, Bing, etc. all rank websites that are optimized for mobile usage much higher than a regular website. This is important when planning your SEO: Search Engine Optimization. This translates to a higher ranking on a Google first page.
If you need mobile website solutions please contact Direct West Media Group to help you with all your marketing and advertising needs.
