The Key to Online Marketing

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keyboard-621830_640There are three main steps needed to create an effective presence in the overwhelming online world of web marketing. SEO, social media marketing, and reputation management are three of the best techniques to create a positive online presence. Best of all, they can all be easily managed by Direct West Media Group so that you don’t have to spend the time or effort trying to figure out how they can work for you. Direct West Media Group will manage each of these tasks so you can spend the time needed to manage your business more effectively.

Reputation Management Services

Most businesses can benefit from reputation management services. This type of service can help the business to fix a bad online reputation. They do this through creating a positive aura around this business. It can be hard trying to please 100% of the customers 100% of the time. Bad reviews can and do happen.

Our reputation management services will accentuate the positives of your business. Perhaps positive client reviews or your great products can be focussed on. This has the effect of pushing back any negative reviews on Google. Reputation management can also do more than fix a bad reputation, they can also create a positive image around your business, company, blog, or product.

Social Media Marketing Services

Social media marketing is one of the top services that DWMG provides. While there are many different kinds of online marketing tools, we can recommend the best ones for your business. SMM is done through online posts, blogs, photographs, videos, and other types of content. Usually Facebook and Twitter are the most important, but we can’t discount the importance of focussing on Pinterest, Tumblr, and more.

Our social media specialists will work with you to create a presence on the best social media sites. This is a beneficial service as a business that provides solutions to its potential customer base will do better than the business that relies only on one marketing tactic.

SEO—Search Engine Optimization Services

Search Engine Optimization is a technique used by the effective business marketer to ensure higher rankings for the business on Google. There are other search engines too, but Google is the most important. Since there is an overwhelming number of businesses, blogs, products and services on the web, a great web marketer will provide SEO to help your business to stand out from the crowd.

The DWMG specialists can create a positive impact on your business through our search engine optimization services. Our experts have the experience and knowledge to help get your website, products, blog, or services within the top three spots of a Google search. Most people can’t be bothered at looking at more than two or three options in a search list. Give them a reason to look at your site because it’s at the top of this list.

Please contact Direct West Media Group today for help in any of these services, or one of our other traditionally-styled advertising services.

Procrastination: Enemy of Business Marketing

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procrastinateIt’s already one month into the new year and have you considered your yearly marketing plans yet? Are your plans in place, and did you actually begin the first step in January? Somehow January has slipped away, and like most business people’s marketing plans, likely those have been shelved too. It’s important to begin your marketing today, as we’re sure that most owners wouldn’t say no to a bit of extra business during this slower time of year.

Sadly, procrastination remains one of the biggest enemies to business marketing. Every morning you may start out with good intentions, but then something happens. There are ways to help you get started though.

Like many businesses social media is left to the employees. Some employees love doing this as they live on Facebook, while others hate doing it. Peruse your social media business accounts. Is content being regularly provided, or are your pages dead?

If your employees have no time to do it, then you have two remaining options. This first is going to involve you shutting the door and turning off the telephone. You’ll need to have a look at that marketing plan that you should have started at the beginning of the year. If not, create one.

After you have a few steps listed, get onto your social media accounts and start plugging in the posts. This is where social media becomes like a chore, as you have to adjust the posting times and dates schedule. But it’s a task that must be done.

Your second option is to contact Direct West Media Group and have them tackle the challenges of your business marketing for you. Most people have a marketing plan that comprises three or four different types of media.

Social media marketing is one of the top tools today. Advertising is next and can be done through a wide range of channels: Facebook ads, newspaper and magazine ads, radio spot ads, cable TV ads, and brochures and flyers.

DWMG is proficient in handling every aspect of advertising, no matter how small or big the project. In fact, start out small with us and see the results.

There is almost no business out there that can say it’s so busy that it doesn’t want any more profits. Yet being busy is a part of doing business, but much of that is the backend of the business: accounting, management, and marketing. You could make extra money with creative accounting practices, and most know how corporate management makes money, (neither method recommended!) but marketing is one of the best ways to directly bring new paying customers and clients to your business.

It doesn’t matter if your business is online, run from home or office, or you own a brick and mortar shop. Every entrepreneur can benefit from having an effective business marketing plan.

Don’t let your marketing plan sit on the shelf. Dust it off, have a look at it, and consider delegating some of the more complicated tasks to Direct West Media Group.

How Do I Create My Business Startup Marketing Plan?

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computer_PhoneThere are many tasks to starting a new business besides registering business and domain names. Stores and restaurants need to be built and decorated. Supplies and products need to be ordered, then unpacked, and displayed. Employees will need to be hired. During all this time who will do your business marketing? If you have a small business you may not be able to hire someone full-time to do it. Do you want to risk it to your neighbor’s kid, or do you want to hire a qualified and professional business marketing firm such as the Direct West Media Group?

Many newcomers to business may not fully understand the intricacies of business marketing. They may believe that you can set up your Facebook and Twitter accounts and hope that one or two posts per day will draw them in. But it’s further from the truth.

You’re going to need to create not only a brick and mortar presence, but an online presence too. Most businesses rely on both sources of potential income. So many people don’t have time to visit in person—they’ll pick up the telephone to call—or they’ll place an order through a mobile-optimized site.

There is so much to do. Mobile optimize your website. Have someone post up to twenty or thirty times a day with interesting and engaging content. Have someone regularly checking email, social media, and telephone messages to see if customers/clients have any inquiries about products or services.

Plus you’re fairly certain that you should be inviting the media to attend an opening party, as well as placing ads in papers, and perhaps even have a local cable TV ad too.

When you hire an experienced business marketer such as Direct West Media Group you’re not only hiring someone to tackle this end of the work, but their vast experience as well. They’re knowledgeable about which services are effective for which types of businesses. Plan A may not work for all—perhaps your business needs Plan Z. They can advise you on how to get started.

Marketing plans can begin with an affordable plan to get you recognition in the busy marketplace. They can be as simple or as complex as needed for your type of business. The more services and products you sell, including from a number of locations, could mean that you need escalating marketing services to ensure that your business is bringing in the profits it deserves.

Please contact Direct West Media Group today and learn how our marketing services are the best solution to how to bring your business to the forefront in a busy marketplace.