Procrastination: Enemy of Business Marketing

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procrastinateIt’s already one month into the new year and have you considered your yearly marketing plans yet? Are your plans in place, and did you actually begin the first step in January? Somehow January has slipped away, and like most business people’s marketing plans, likely those have been shelved too. It’s important to begin your marketing today, as we’re sure that most owners wouldn’t say no to a bit of extra business during this slower time of year.

Sadly, procrastination remains one of the biggest enemies to business marketing. Every morning you may start out with good intentions, but then something happens. There are ways to help you get started though.

Like many businesses social media is left to the employees. Some employees love doing this as they live on Facebook, while others hate doing it. Peruse your social media business accounts. Is content being regularly provided, or are your pages dead?

If your employees have no time to do it, then you have two remaining options. This first is going to involve you shutting the door and turning off the telephone. You’ll need to have a look at that marketing plan that you should have started at the beginning of the year. If not, create one.

After you have a few steps listed, get onto your social media accounts and start plugging in the posts. This is where social media becomes like a chore, as you have to adjust the posting times and dates schedule. But it’s a task that must be done.

Your second option is to contact Direct West Media Group and have them tackle the challenges of your business marketing for you. Most people have a marketing plan that comprises three or four different types of media.

Social media marketing is one of the top tools today. Advertising is next and can be done through a wide range of channels: Facebook ads, newspaper and magazine ads, radio spot ads, cable TV ads, and brochures and flyers.

DWMG is proficient in handling every aspect of advertising, no matter how small or big the project. In fact, start out small with us and see the results.

There is almost no business out there that can say it’s so busy that it doesn’t want any more profits. Yet being busy is a part of doing business, but much of that is the backend of the business: accounting, management, and marketing. You could make extra money with creative accounting practices, and most know how corporate management makes money, (neither method recommended!) but marketing is one of the best ways to directly bring new paying customers and clients to your business.

It doesn’t matter if your business is online, run from home or office, or you own a brick and mortar shop. Every entrepreneur can benefit from having an effective business marketing plan.

Don’t let your marketing plan sit on the shelf. Dust it off, have a look at it, and consider delegating some of the more complicated tasks to Direct West Media Group.

How Do I Create My Business Startup Marketing Plan?

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computer_PhoneThere are many tasks to starting a new business besides registering business and domain names. Stores and restaurants need to be built and decorated. Supplies and products need to be ordered, then unpacked, and displayed. Employees will need to be hired. During all this time who will do your business marketing? If you have a small business you may not be able to hire someone full-time to do it. Do you want to risk it to your neighbor’s kid, or do you want to hire a qualified and professional business marketing firm such as the Direct West Media Group?

Many newcomers to business may not fully understand the intricacies of business marketing. They may believe that you can set up your Facebook and Twitter accounts and hope that one or two posts per day will draw them in. But it’s further from the truth.

You’re going to need to create not only a brick and mortar presence, but an online presence too. Most businesses rely on both sources of potential income. So many people don’t have time to visit in person—they’ll pick up the telephone to call—or they’ll place an order through a mobile-optimized site.

There is so much to do. Mobile optimize your website. Have someone post up to twenty or thirty times a day with interesting and engaging content. Have someone regularly checking email, social media, and telephone messages to see if customers/clients have any inquiries about products or services.

Plus you’re fairly certain that you should be inviting the media to attend an opening party, as well as placing ads in papers, and perhaps even have a local cable TV ad too.

When you hire an experienced business marketer such as Direct West Media Group you’re not only hiring someone to tackle this end of the work, but their vast experience as well. They’re knowledgeable about which services are effective for which types of businesses. Plan A may not work for all—perhaps your business needs Plan Z. They can advise you on how to get started.

Marketing plans can begin with an affordable plan to get you recognition in the busy marketplace. They can be as simple or as complex as needed for your type of business. The more services and products you sell, including from a number of locations, could mean that you need escalating marketing services to ensure that your business is bringing in the profits it deserves.

Please contact Direct West Media Group today and learn how our marketing services are the best solution to how to bring your business to the forefront in a busy marketplace.

Still Room for TV Advertising

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With the advent of internet advertising, many business owners believed it would be the death of radio and TV. Radio is still hanging around, and TV advertising is still one of the most effective ways to deliver targeted ads to your audience. Television’s share of local and national marketing continues to engage consumers.

Television is deeply mired in almost every home in the US. It’s become a member of the family. Great new drama, fantasy, and sci-fi shows continue to be popular viewing options for the entire family. The internet, and particularly social media, have yet to cannibalize the market share of television advertising. In fact, the internet may even be giving a boost to TV advertising.

While personalized social media advertising may be the popular mode of choice today, traditional TV advertising remains the perfect avenue for the small business owner.

Viewers have many different options for television advertising. Local and national stations also run ads on their websites, which may make advertising within reach. These may back up ads that are also running on TV. While non-linear television services may have some people worried, there is actually still plenty of room for ad spots.

Non-linear television services may include on-demand websites such as Hulu or Netflix, but also includes PVRs or DVRs. Many consumers will record their favorite programs, and then watch them at a later date. Not only does this open up a wide range of advertising options, it also enables you to target your consumers, yet not have to worry so much about the time of day.

There are even techniques to prevent that “fast forward syndrome” through commercials. Many television stations immediately start ads right after a scene, rather than with a station identifier. They will also lead directly back into the program. Many ads are placed dually, at the end of the scene, and are repeated right before the next scene. This enables the viewer to see the entire ad, despite their prowess on the remote. Many smart advertisers also place ads that can be viewed while being fast forwarded through. If you’re worried about your ad being seen, don’t, as there are many advertising tricks.

Many people still enjoy gathering together with family and friends to watch television movies, sporting events, or their favorite sitcom. Hokey movies such as Sharknado are made solely for television viewing parties.

Yet more proof that television advertising isn’t going anywhere soon can be readily apparent in any technology store. There are hundreds of high definition flat big screen televisions to choose from. There are many more PVRs and complimentary stereo equipment to choose from. Now TVs can be purchased with 3D technology.

Broadcast and cable providers provide the latest high definition programs to their viewers, as they know they must keep up with demand. As long as the television viewer is willing to spend hundreds, sometimes thousands of dollars on their equipment, there is still going to be room for television advertising.

Please contact Direct West Media Group to learn more about how to get your ad optimally placed on television.