Still Room for TV Advertising

by -

With the advent of internet advertising, many business owners believed it would be the death of radio and TV. Radio is still hanging around, and TV advertising is still one of the most effective ways to deliver targeted ads to your audience. Television’s share of local and national marketing continues to engage consumers.

Television is deeply mired in almost every home in the US. It’s become a member of the family. Great new drama, fantasy, and sci-fi shows continue to be popular viewing options for the entire family. The internet, and particularly social media, have yet to cannibalize the market share of television advertising. In fact, the internet may even be giving a boost to TV advertising.

While personalized social media advertising may be the popular mode of choice today, traditional TV advertising remains the perfect avenue for the small business owner.

Viewers have many different options for television advertising. Local and national stations also run ads on their websites, which may make advertising within reach. These may back up ads that are also running on TV. While non-linear television services may have some people worried, there is actually still plenty of room for ad spots.

Non-linear television services may include on-demand websites such as Hulu or Netflix, but also includes PVRs or DVRs. Many consumers will record their favorite programs, and then watch them at a later date. Not only does this open up a wide range of advertising options, it also enables you to target your consumers, yet not have to worry so much about the time of day.

There are even techniques to prevent that “fast forward syndrome” through commercials. Many television stations immediately start ads right after a scene, rather than with a station identifier. They will also lead directly back into the program. Many ads are placed dually, at the end of the scene, and are repeated right before the next scene. This enables the viewer to see the entire ad, despite their prowess on the remote. Many smart advertisers also place ads that can be viewed while being fast forwarded through. If you’re worried about your ad being seen, don’t, as there are many advertising tricks.

Many people still enjoy gathering together with family and friends to watch television movies, sporting events, or their favorite sitcom. Hokey movies such as Sharknado are made solely for television viewing parties.

Yet more proof that television advertising isn’t going anywhere soon can be readily apparent in any technology store. There are hundreds of high definition flat big screen televisions to choose from. There are many more PVRs and complimentary stereo equipment to choose from. Now TVs can be purchased with 3D technology.

Broadcast and cable providers provide the latest high definition programs to their viewers, as they know they must keep up with demand. As long as the television viewer is willing to spend hundreds, sometimes thousands of dollars on their equipment, there is still going to be room for television advertising.

Please contact Direct West Media Group to learn more about how to get your ad optimally placed on television.

Getting Started in Advertising

by -

If you’ve explored your advertising options and have decided that television advertising will nicely fit the marketing needs of your business, you may be wondering about the next few steps. There are still many more questions to be answered. How much should I dedicate to my television advertising budget, and how do I find the best media channel?

TV advertising costs on local small town channels will be more affordable than in larger cities such as LA or Chicago. If you consider that a full page color ad in a local magazine may run you around $6000, about $1000 a month for your commercial to run a few times on the local channel may seem like a bargain. A TV commercial is also going to gain you more exposure, so don’t be afraid to allot more cash to your budget.

You don’t need to use a professional television commercial production company to make your TV commercial. Many TV stations will actually make the ad up for you for free, provided that you sign up for a long term contract. The only caveat to this method is that your commercial will remain their property, whereas if you pay a pro to make it for you, you can send the video out to any TV station.

There are two main methods to buy TV advertising. One is through your local television station, and the other is through your cable system. Today, many people watch programs via network websites or other online channels. Your best bet is to buy them through the local TV stations. The additional benefit to broadcast is that you select the shows and times you wish your ads to run, whereas cable does it on a rotator basis. If you are only having your ad run a few times a month, it’s much better to choose when your ad is running, then chance it running in the middle of the night when no one is watching.

The cost of a TV ad is bound by numerous factors. How many people watch the show will increase the price proportionately. The specific demographics of the show may affect the price. If you’ve signed up for a long term contract with your local station, the price may be available at a discount. There are also seasonal factors, such as Mother’s and Father’s Day, and Christmas when advertising may be more lucrative. The final factor is how many other advertisers want their ads to run the same time as yours.
You’ll want to consider your demographic audience, then narrow your programs down to specific shows. You may wish to ask your customers which TV shows they like to watch.

Advertising is a fine art which can take a bit of expertise. You may wish to contact Direct West Media Group, who can navigate through the ins and outs of television advertising, and save you money. We can help you create the perfect video ad to get noticed by consumers who like to spend money.