When designing your marketing plan, you likely have covered all the regular advertising and social media marketing avenues. Has your business considered effective billboard advertising?
Today large scale visual display advertising is not just large billboards splashed on the side of the road. There are several options available for a business owner to choose from. Ads placed on the sides of buses or transit benches and shelters can be highly effective. Modern day billboards can vary, from LED lighted screens at sporting game events or community centers, to flatscreen television monitor advertising in strategically placed spots at transit and train stations. Large format video billboards are the latest form of technology, allowing full video ads to be displayed along the freeway.
Why is billboard advertising effective? People spend several hours each week commuting to and from work, running errands, and generally driving from place to place. They’re more likely to see strategically placed ads on buses, billboards and sites around the city, than seeing ads in newspapers or magazines.
Billboards can be attention grabbers with their bold type, graphics and striking photographs. Everyone looks up to see what a billboard has to say. The message will get driven home, day by day. When your customer needs your service, your business name will pop into their heads. Repetition is truly beneficial in advertising. Billboards reach your audience quickly and easily.
Best of all, billboards can be seen by everyone! It’s not just drivers who’ll see your ads, but transit commuters and even people taking a leisurely stroll down the street.
Billboard advertising is considerably cheaper than advertising a television ad, a radio spot or in a national newspaper. Costs are much lower for electronic billboard advertising. Ads can be rotated or kept up 24/7. With the number of commuters on the road every day, that’s thousands of views per day. You’re not likely to get that many people reading your ad in a newspaper. It’s harder to ignore a billboard!
Billboard advertising is way more effective than Yellow Pages. Yellow Pages advertising only works when your customer has the book. If not, it requires your customer to do a Yellow Pages search online to look up a business. But when they drive past billboards, they are creating a list of viable options in their head. A consumer will be thinking, “I can go to XYZ restaurant for lunch, and buy my new tires down the road, and buy insurance at the mall,” after they read billboard signs.
Your audience will see your ads as they commute around town. It’s not necessary for them to make a decision to buy a magazine or newspaper, or even turn on the television. Billboards can point the way to your business, particularly if it’s a hotel, restaurant, or tourist site. Let the board guide their way, working much like a sign does. A small business can truly benefit from billboard advertising.
A well-placed billboard on a busy freeway can provide even more customers than one just located around town. Billboards are available in a wide range of sizes, locations, and formats.
As you plan your 2014 advertising budget, leave some room in there for large format visual advertising. Please contact Direct West Media Group for all your billboard advertising solutions!
