The music identification app is teaming up with Fox for a new Name That Tune-style game show that could take it back to the top of the charts

The normal route is for a TV show to build an audience and then launch an app as theyve been told it extends their engagement. Shazam, the music recognition app, could have just flipped that thinking to become the first app to be made into a TV show.

Beat Shazam has been picked up by Fox in the US where it will be produced by British executive Mark Brunett, and is basically a modern spin on Name That Tune, where contestants play against the music identification app to try and identify a song first. It has been a long and curious journey for Shazam but, unlike many of its peers, it is still going after 15 years, which is several lifetimes in digital music.

Back in 2001, the only real use for your Nokia 3310, beyond calling and texting people, was playing Snake. That January, I got a demo of an early version of Shazam at Midem, the annual music industry conference in Cannes, where the developers held up their handset in a crowded bar as music played over the PA and, five seconds later, an SMS arrived telling us what the song was and who was singing it. It worked on proprietary acoustic fingerprinting technology and remains the most jaw-dropping deployment of nascent software I have ever experienced. It felt like magic.

When it fully launched in 2002 in the UK initially, Shazam had to rely on the 2580 short code to work (deliberately picked as the numbers made up the middle row of a handsets keypad and therefore would be easy to remember); but then youd have to go to an actual shop and buy the CD as iTunes did not exist then. Some experimentation with mobile operators portals followed, where you could download tracks straight to your phone but that was the first real white elephant of digital music retail as mobile content then was ostensibly polyphonic ringtones and few handsets could handle MP3s.

Shazams spotlight moment, however, arrived in 2008 with the debut of the Apple app store and it featured as one of the early apps in Apples marketing around both the store and the iPhone. Just as bands having a track used in iPod ads a few years earlier found, being associated with an Apple product could catapult you from the margins and into the mainstream. By the end of 2014, Shazam had reached 120 million monthly users and was dealing with 20 million tags a day.

Chris
Chris Barton, founder and chief executive of Shazam, and a very old cellphone. Photograph: Frank Baron for the Guardian

There have been multiple competitors that came in its wake notably SoundHound and Sonys own TrackID but they have been overshadowed by Shazams enormous user base (it has more than 100 million monthly users).

The post-iPhone business model then was relatively straightforward. The app was free to use but users could link through to buy identified tracks from iTunes and later other retailers as it developed apps for every major mobile operating system with Shazam taking an affiliate cut of every download. At its peak, the company was reporting that around 10% of tagged tracks resulted in a purchase. (There was also a paid version of the app that allowed unlimited tagging and extra functionality, but the company soon realised it had to be free at the point of initial use to get on to as many smartphones as possible 500 million and counting.)

That was to prove a short-lived gold rush as the download market started to decline, first in the US in 2013, and now Shazam, in a telling indication of the changing of the guard, links through to streaming services like Apple Music, Deezer and Napster.

It remains an important marketing platform for the record industry, where acts and labels promote tracks in-app and ensure that as soon as pre-release tracks go to DJs, Shazam has it in its database in advance. I was once told, off the record, how one major label was sent into a flap after scoring a sync on a major ad campaign but had forgotten to send the track to Shazam and had to panic-mail the file over so that Shazam could ingest it and ensure there were no more failed tags. Shazam, at that point, was seen by labels as a second wind in marketing a track after it was used in an advert.

Fifteen years is a long time in technology and Shazam has had to evolve beyond music identification, developing trending charts and also working with TV/film companies, brands and advertisers (where posters are Shazamable) to extend it beyond just music. It has been involved with the Super Bowl ad break as well as American Idol, plus it has evolved its technology to let users tag TV shows. It has been a part of the background of shows, but Fox is hoping its brand is known and powerful enough to be parlayed into a show in its own right.

Shazam is also proof that, even with scale, it does not follow that digital companies become profitable. The company may have raised $30m of new investment at the start of 2015 to give it a market valuation of $1bn, but it is still losing money. For example, in 2014, it ran up losses of 14.8m ($19.3m) according to its filings at Companies House in the UK. It is not alone in this regard, with both Pandora and Spotify currently grappling with this exact scale/profitability conundrum.

In many ways, the Beat Shazam TV show sees it returning to its music roots. Like Hoover and Google, Shazam is that rare instance where a proper noun becomes a verb but that can only carry you so far in terms of building a viable business. Contestants on the show stand to win big money prizes and Shazam itself is no doubt crossing its fingers for a similar windfall.

Read more: https://www.theguardian.com/music/2016/aug/10/beat-shazam-music-app-foray-tv-magic

(CNN)

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Read more: http://www.cnn.com/2016/08/11/cnn-info/tums-ultimate-tailgate-sweepstakes-rules/index.html

Six years after ObamaCare was signed into law and countless assurances later that the law is working Americas major insurance companies are facing mounting losses and threatening to pull out of the exchanges, leaving customers facing higher costs and fewer options. 

In the most recent example, Tennessee regulators are bowing to pressure to let insurers refile their 2017 rate requests, which could lead to steep hikes for customers. A state official acknowledged to The Tennessean they are “not alone” in letting companies seek bigger increases — as some insurers head for the exits.  

Earlier this month, Aetna, once one of ObamaCares biggest cheerleaders, slammed the breaks on its expansion plans and became the last of the five major national health insurers to project significant losses tied to the Affordable Care Act. 

CEO Mark Bertolini blamed structural challenges associated with the health care overhaul and said Aetna intends to withdraw all its 2017 public exchange expansion plans and undergo a complete evaluation of future participation in our current 15-state footprint.

When the health insurance exchanges were first rolled out, the Obama administration strongly pushed a win-win narrative marketplaces would thrive and Americans who had been unable to afford medical coverage in the past would finally be able to do so.

By January 2016, more than 11.3 million Americans had signed up for ObamaCare. By March, that number had jumped to 20.3 million.

The latest headlines on the 2016 elections from the biggest name in politics. See Latest Coverage →

While clear evidence that the law was expanding coverage, the soaring enrollment numbers have created a fiscal nightmare for insurers which, in turn, has serious consequences for customers.

A majority of new enrollees are considered high risk, meaning insurers will have to spend more money on people in poor health and requiring expensive  care.

One by one, the nations top insurers  Humana, UnitedHealth Group, Blue Cross and Anthem have shifted their tone on the law. 

Once optimistic, each has reported struggles with plans sold on the exchanges. Many say they werent ready for the influx of customers that have generated more claims than predicted.

As a result, companies are scrambling to find ways to cut their losses and stop the fiscal bleeding. A few say theyll be forced to pass on costs to customers.

Already, rates on the exchanges are skyrocketing. From 2013 to 2016, almost every state has seen an increase in monthly premiums. In Michigan they are expected to jump 17.3 percent this year. In Virginia, the average premium increase could hit 37.1 percent, Bryan Rotella, attorney and founder of the Rotella Legal Group, warns.

In fact, two of three federal programs to manage this exact risk are due to expire in 2017, Rotella wrote in an opinion piece for The Hill. Without these programs to fall back on, many insurance companies likely will need to jack up their premiums even higher or bail out of the exchanges all together.

Blue Cross reported losing hundreds of millions of dollars on its exchange plans across the country. In Tennessee, it took a $300 million hit; in North Carolina, $280 million and in Arizona, $135 million.

In California, the company is expected to raise rates 19.9 percent more than triple the average annual increase.

Others like Humana are threatening to quit altogether.

Humana said it will stop marketing its exchange plans, and will only offer individual plans in 156 counties across 11 states — a decline from the 1,351 counties across 19 states it currently serves.

We see Humana following a similar path as UnitedHealth in 2017 and expect the company will significantly reduce its overall exposure to the struggling public exchange marketplace, Scott Fidel, a Credit Suisse Group AG analyst, said.

A February Fitch report said the primary drivers of declining earnings were cost and utilization trends from the state insurance exchanges.

In its second-quarter earnings report released Aug. 2, Aetna projects it will lose more than $300 million this year on its plans. As a result, its chief told investors on a conference call that the company will take a long hard look at what can be done to reverse the damage. 

In a bid to boost profits that could also affect the options available in the exchanges, Aetna and Humana and Anthem and Cigna are trying to merge, decisions under review by state and federal regulators. 

UnitedHealth, the countrys largest health insurer, said despite reporting a profit surge in its last quarter, it took a financial hit tied to its ObamaCare coverage.

In 2015, UnitedHealth lost $450 million with ACA plans. The company said it now expects to lose $850 million this year and will scale back its involvement with ACA in 2017. The company, which sold plans in 34 states this year, will only offer policies in three next year New York, Virginia and Nevada.

The outlook is just as bleak for co-ops set up under ObamaCare to keep insurers competitive.

To date, 70 percent of the original co-ops have folded due to financial strains, with only seven of the original 23 operational.

The only remaining question is when will all the co-ops collapse, not if, Josh Archambault, senior fellow at the Foundation for Government Accountability, told FoxNews.com. Some might take slightly longer than others, but the future looks bleak, even after billions of federal taxpayer dollars were spent to get them off the ground and keep them afloat.

The problems and possible fixes for ObamaCare are playing a significant a role in this years presidential race, too.

Republican nominee Donald Trump claims ObamaCare has cost the country millions of jobs.

One of my first acts as president will be to repeal and replace disastrous Obamacare, saving another two million jobs, Trump said during a speech at the Detroit Economic Club.

However, a May study by the Committee for a Responsible Federal Budget found that Trumps plans for ObamaCare would cost the country $550 billion and result in more than 20 million people losing their health care coverage.

Democratic nominee Hillary Clinton has defended the Affordable Care Act on the campaign trail and says if elected, shell go after companies who she claims are gouging American consumers and patients.

Fox News’ Brooke Singman contributed to this report. 

Read more: http://www.foxnews.com/politics/2016/08/10/obamacare-problems-deepen-as-insurers-scramble-to-stem-losses.html