After donning several items from her own line in Cleveland, Trump offered online followers a chance to purchase lookalike pieces

Clad in a pale pink, knee-length gown, Ivanka Trump introduced her father to Americans as the Republican nominee for president on Wednesday night. As she echoed his self-promotional style, the four-day long convention seemingly doubled as a fashion show for her clothing brand.

Shop Ivankas look from her #RNC speech, the younger Trump tweeted on Thursday, the day after her speech, along with a link to a dress from her own collection on the Macys website.

The Sleeveless Studded Sheath Dress, a lookalike of the one Ivanka wore during her address, sold out on both Macys and Nordstrom by Friday evening. The two dresses were the same color, but with slight differences in details. On her lifestyle site, she wrote it was coming soon to her regular Ivanka Trump collection.

Like her fathers line of clothing, the dress is labelled as imported.

Priced at $138, the pastel pink dress from Ivanka Trumps tweet contrasted against her the outfit worn by her stepmother, Melania Trump a $2,190 white dress by Roksanda Ilincic, a Serbian fashion designer based in London.

Ivanka Trump sported a white floral dress on day three of the convention that was also from her eponymous collection though on her site she linked to a similar style priced at $158 rather than the exact dress she wore. On other days of the convention, she accessorized with Ivanka Trump shoes or an Ivanka Trump handbag.

Ivankas speech highlighted her personal focus on working women while she wore an outfit that average Janes could feasibly purchase from a local department store. Outside of her fathers political sphere, Ivanka is working on a book called Women Who Work: Rewriting the Rules for Success, available next March, and she started a social media campaign called #WomenWhoWork in 2014. Its goal is to redefine the idea of women with careers.

One of the four Trump children who spoke, Ivanka was compared with her stepmother for the different nature of their speeches and for their positions within the Trump family by the New York Times, namely for emulating the antiquated old-fashioned wife, but a modern professional daughter value system.

Ivanka emphasized that her father would fight for equal pay for women and affordable, accessible childcare, which are typically Democratic values and not traditionally part of the Republican platform. She praised Donald Trumps treatment of women and minorities and was hailed as one of his best assets by onlookers in Cleveland.

While some criticized Ivanka for attempting to distract from her fathers controversial positions on women, especially after the plagiarism snafu with Melanias speech and an upset by Ted Cruz, CNN wondered if the Trump children had saved the convention.

The reactions to Ivankas tweet linking to her clothing line were equally mixed, with some praising her smart marketing and for creating an affordable fashion line while others criticized the decision.

Telling, if least important, way Ivanka cynically exploits her role as white washer to white power campaign, Clara Jeffery, editor-in-chief of Mother Jones, tweeted.

Read more: https://www.theguardian.com/us-news/2016/jul/23/ivanka-trump-republican-convention-fashion

Washington (CNN)Looking to model yourself after the daughter of the Republican nominee for president? Ivanka Trump is here to help — marketing her “look” on Twitter the day after delivering a speech at the GOP convention.

Read more: http://www.cnn.com/2016/07/22/politics/ivanka-trump-dress-republican-national-convention/index.html

USOC sent letters to companies that dont have a commercial relationship with them, warning use of #TeamUSA and #Rio2016 is stealing intellectual property

The United States Olympic Committee (USOC) has been using legal bullying tactics to try and prevent companies that arent official sponsors of the Games from using official Twitter hashtags such as #TeamUSA and #Rio2016.

Over the last few weeks, the USOC has sent letters to companies that sponsor athletes but dont have a commercial relationship with the USOC or the International Olympic Committee, warning them against stealing intellectual property.

One of these letters, written by USOC chief marketing officer Lisa Baird and obtained by ESPN, states: Commercial entities may not post about the Trials or Games on their corporate social media accounts. This restriction includes the use of USOCs trademarks in hashtags such as #Rio2016 or #TeamUSA.

The mean-spirited approach is designed to protect the cash-cow sponsors such as Coca Cola, McDonalds, GE, P&G, Visa and Samsung who fork out for marketing presence at the event.

Its been possible to trademark hashtags in the US since 2013, but intellectual property lawyers like Mark Terry say that the USOC is wrong to try to apply the law to those tweeting hashtags. The USOC is alleging that commercial entities are using these hashtags and thats trademark infringement, Terry told the Guardian. I think its completely bogus.

Trademark infringement occurs when another party uses a trademark and confuses the public as to the source of a product or service thats being used in commerce. Thats not what happens when you use a hashtag. Im not selling a product or service, Im just making statements on an open forum. How else do you indicate you are talking about the Rio 2016 Olympics without saying #Rio2016?

The USOC could have a trademark case if a company was pretending to be a headline sponsor when it fact it wasnt, but most uses of these hashtags appear to be companies wishing athletes luck on Twitter.

The same letter sent by the USOC reminds companies (except for those involved in news media) that they cant reference any Olympic results or share or repost anything from the official Olympic account.

This is where the USOC is wrong. As Timothy Geigner at Techdirt points out, there is no applicable part of trademark law that applies to facts such as sporting results. Furthermore, the restrictions on retweeting make absolutely no sense in the context of social media which is designed to be, you know, social.

Much of this silliness comes down to Rule 40 of the Olympic Charter. In previous Olympics, the rule barred athletes from tweeting about non-official sponsors for a month around the Games. And non-sponsors werent allowed to feature Olympic athletes that they had sponsorship deals with in their ads during that time.

In 2015, Rule 40 was relaxed ever-so-slightly to allow athletes to appear in generic advertising that doesnt explicitly mention the games or use any Olympic IP, which includes terms such as Rio, medal, performance, victory and gold.

Sportswear brand Oiselle was contacted by the USOC when it used a photo of athlete Kate Grace, who the company sponsors, after she won the 800 metres at Olympic trials.

Oiselle CEO Sally Bergen told ESPN that the heavy-handed brand policing was ridiculous and that the rules hurt athletes. Companies like Oiselle cant afford to sponsor athletes if they cant leverage the relationship in their communications.

The USOC did not respond to a request for comment.

Read more: https://www.theguardian.com/sport/2016/jul/22/us-olympic-committee-bullying-unofficial-sponsors-hashtags