How Do I Create My Business Startup Marketing Plan?

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computer_PhoneThere are many tasks to starting a new business besides registering business and domain names. Stores and restaurants need to be built and decorated. Supplies and products need to be ordered, then unpacked, and displayed. Employees will need to be hired. During all this time who will do your business marketing? If you have a small business you may not be able to hire someone full-time to do it. Do you want to risk it to your neighbor’s kid, or do you want to hire a qualified and professional business marketing firm such as the Direct West Media Group?

Many newcomers to business may not fully understand the intricacies of business marketing. They may believe that you can set up your Facebook and Twitter accounts and hope that one or two posts per day will draw them in. But it’s further from the truth.

You’re going to need to create not only a brick and mortar presence, but an online presence too. Most businesses rely on both sources of potential income. So many people don’t have time to visit in person—they’ll pick up the telephone to call—or they’ll place an order through a mobile-optimized site.

There is so much to do. Mobile optimize your website. Have someone post up to twenty or thirty times a day with interesting and engaging content. Have someone regularly checking email, social media, and telephone messages to see if customers/clients have any inquiries about products or services.

Plus you’re fairly certain that you should be inviting the media to attend an opening party, as well as placing ads in papers, and perhaps even have a local cable TV ad too.

When you hire an experienced business marketer such as Direct West Media Group you’re not only hiring someone to tackle this end of the work, but their vast experience as well. They’re knowledgeable about which services are effective for which types of businesses. Plan A may not work for all—perhaps your business needs Plan Z. They can advise you on how to get started.

Marketing plans can begin with an affordable plan to get you recognition in the busy marketplace. They can be as simple or as complex as needed for your type of business. The more services and products you sell, including from a number of locations, could mean that you need escalating marketing services to ensure that your business is bringing in the profits it deserves.

Please contact Direct West Media Group today and learn how our marketing services are the best solution to how to bring your business to the forefront in a busy marketplace.

5 Easy Steps to Achieve Your New Year’s Business Goals

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Direct_West_Media_Group_ResolutionsBusiness goals are always in the forefront of every business owner’s thoughts. Without them a business can remain stagnant and slowly fade into oblivion from lack of focus. While the small business can’t set unreasonable expectations that the large corporation can, it’s still possible to record ideas and stick to them. It’s a new year and 2016 is the perfect time to start thinking about where to take your business. Most business owners want to achieve greater profits, and that means a heavier hand on the marketing end. While you can tell your business colleagues all about your plans, many new year’s resolutions get pushed to the side before the month of January even ends.

Here are five easy steps to help you to achieve your New Year’s business goals.

  1. You don’t have time for marketing, so don’t add these tasks to your calendar. Chances are you’re already too busy with the other intricate operations of your business. Do you really have time to take on the added task of marketing to new and existing customers? Don’t set yourself up for failure.
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Let a marketing expert tackle your marketing needs. When you hire a business to handle your marketing it’s 100% guaranteed to get done, because A) You’ve paid someone to deliver, and B) They’re experienced and knowledgeable about how to market your business to the masses— including effective techniques and software to use and how to schedule these tasks into the day for the best response.
  3. Liaise with your marketing partner. Don’t just pass the entire project off to them and hope for the best. If you begin to see results, let them know what it was, and when it happened. Likewise if you see no results at all, perhaps it’s time to shift to a new direction. This enables them to adjust their efforts where needed. They also want to work with you, as they want you to succeed too.
  4. Focus focus focus. Don’t just announce that you plan on increasing quarterly business revenues by 20%. Decide how you will do it. Do you wish to focus on your business foundation, whether it’s retail, service, or wholesale, or do you want to create value added services?
  5. Your business marketer should be hitting on several key times throughout the week. Most likely you’ve been steadily posting once or twice a week on Facebook or Twitter, but that’s not really enough to meet the needs of your customers or clients who are browsing social media sites on a regular basis. You don’t want them to catch a post from your competition because “you didn’t have time” to post at regular intervals throughout the day.

If you’re finding that you have no time to spend on marketing and your employees never have time to do it either, contact Direct West Media Group to find out how we can help you to achieve your business goals in 2016.

Still Room for TV Advertising

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With the advent of internet advertising, many business owners believed it would be the death of radio and TV. Radio is still hanging around, and TV advertising is still one of the most effective ways to deliver targeted ads to your audience. Television’s share of local and national marketing continues to engage consumers.

Television is deeply mired in almost every home in the US. It’s become a member of the family. Great new drama, fantasy, and sci-fi shows continue to be popular viewing options for the entire family. The internet, and particularly social media, have yet to cannibalize the market share of television advertising. In fact, the internet may even be giving a boost to TV advertising.

While personalized social media advertising may be the popular mode of choice today, traditional TV advertising remains the perfect avenue for the small business owner.

Viewers have many different options for television advertising. Local and national stations also run ads on their websites, which may make advertising within reach. These may back up ads that are also running on TV. While non-linear television services may have some people worried, there is actually still plenty of room for ad spots.

Non-linear television services may include on-demand websites such as Hulu or Netflix, but also includes PVRs or DVRs. Many consumers will record their favorite programs, and then watch them at a later date. Not only does this open up a wide range of advertising options, it also enables you to target your consumers, yet not have to worry so much about the time of day.

There are even techniques to prevent that “fast forward syndrome” through commercials. Many television stations immediately start ads right after a scene, rather than with a station identifier. They will also lead directly back into the program. Many ads are placed dually, at the end of the scene, and are repeated right before the next scene. This enables the viewer to see the entire ad, despite their prowess on the remote. Many smart advertisers also place ads that can be viewed while being fast forwarded through. If you’re worried about your ad being seen, don’t, as there are many advertising tricks.

Many people still enjoy gathering together with family and friends to watch television movies, sporting events, or their favorite sitcom. Hokey movies such as Sharknado are made solely for television viewing parties.

Yet more proof that television advertising isn’t going anywhere soon can be readily apparent in any technology store. There are hundreds of high definition flat big screen televisions to choose from. There are many more PVRs and complimentary stereo equipment to choose from. Now TVs can be purchased with 3D technology.

Broadcast and cable providers provide the latest high definition programs to their viewers, as they know they must keep up with demand. As long as the television viewer is willing to spend hundreds, sometimes thousands of dollars on their equipment, there is still going to be room for television advertising.

Please contact Direct West Media Group to learn more about how to get your ad optimally placed on television.