Sinfully decadent seating and farm-to-table cocktails entice one writer to see what all the fuss is about and whether its worth $28 for the premium experience
A new cinema opened in Manhattan last week. Its called iPic and it is a fancy cinema. We know this because the promotional material is so excessively florid it almost makes you not want to go.
According to its website, iPic prides itself on deftly combining the highest levels of comfort and service that turns an ordinary night out into an extraordinary escape.
It offers farm-to-table cocktails, whatever those are, and describes its seating arrangements as sinfully decadent.
Despite all this, it is actually good. Particularly if you dont really go to the cinema.
Like me. I dont really go to the cinema. I like films Titanic was good, wasnt it? but I get nervous ahead of cinema trips.
What if the seat is uncomfortable? What if I need a wee in the middle of the film? What if I need a drink in the middle of the film, then need a wee in the middle of the film?
Sinful decadence aside, a selling point of iPic is that it promises to take care of two of these three.
If you choose the premium section you have your own little two-seat area that closely resembles a business class airline pod. iPic describes them as over sized, extra-cushioned leather seats. They recline so that you are essentially lying down.
You dont have to worry about leaving to fetch a drink or something to eat, because iPic offers service at your seat. The menu includes filet mignon sliders and reuben croquettes. The drinks menu includes champagne, aged port and Coors light.
At iPic you do still have to leave the theater to go to the bathroom. But nothing in life is perfect.
Other cinemas do offer food-to-lap service, like Nighthawk cinema in Williamsburg, Brooklyn. But you arent necessarily cocooned away in a little pod. You run the risk of sitting next to someone you dont know.
The downside to sealing yourself off from the world is the price. It costs $28 for a premium seat. The cure for heightened sensitivity is expensive.
On Tuesday night, when I went to watch Deepwater Horizon good explosions I sat in one of the fancy seats. They come in pairs, with a little table in-between, a cubby hole to store personal belongings, and a pop-out drinks holder, like you might find in a Rolls Royce or a Toyota Camry. You can recline your seat again, a Toyota Camry offers this feature and you get a pillow and what I found to be a completely redundant blanket.
Other cinemas do reclining seats, of course. AMC does them. Although that doesnt necessarily make them a good thing.
I went to one such AMC to watch The Revenant in January. It was my first time in a fancy seat.
I flung it into full recline and was enjoying the experience until the bear started mauling Leonardo DiCaprio. At that point the combination of panting bear, bloodied DiCaprio, plus the diet Dr Pepper Id hastily consumed beforehand meant that lying flat on my back made me extremely nauseous.
There was no such drama this time. I kept the seat bolt upright. It was comfortable. I summoned a server and ordered a beer, although it was a little hard to hear the waiter over the sound of Mark Wahlberg being heroic. No one climbed over me to fetch M&Ms.
Maybe a better marketing pitch for iPic would be the cinema for the neurotic. Its a cinema that even people who dont like going to the cinema can enjoy. I might actually go again.
Even if I did have to leave to go to the bathroom.
Read more: https://www.theguardian.com/us-news/2016/oct/12/ipic-movie-theater-opens-new-york