(AP File Photo)
Consumer satisfaction with airlines has been tanking as carriers tack on fees, strip away amenities and squeeze passengers into smaller seats.
American Airlines wants its passengers to be happybut they dont necessarily want to have to do anything to improve the overall customer experience.
This week, the legacy carrier rolled out a new ad campaign that salutes the worlds greatest fliers. Who exactly fits this mold?
Apparently, its the passenger that brings his or her own noise cancelling headphones on board when a baby is crying. Its the passenger who walks faster in airports and packs like theyre solving a jigsaw puzzle.
One print ad reads that the worlds best flier is: Always upbeat, great fliers make the best of their situation no matter where theyre sitting.
In other words, American just wants its customers to smile through the pain that is modern day air travel.
On Monday, Fernand Fernandez, Americans vice president of global marketing, saluted the new campaign saying, Customers really have a huge impact on the flying experience.
But as the commercial spot began circulating and news of the campaign broke, many on Twitter didnt take too kindly to the airlines plea for passive passengers.
Not happy flying crappy American Airlines? New ad campaign puts the blame on you! – The New York Times https://t.co/EiAPSaOSZb
— Ryan Ver Berkmoes (@ryanvb) August 30, 2016
Really?! Flying public needs to change attitude? Not the airline? American Airlines’ New Ad Campaign https://t.co/COuvIVbr7A via @Skift
— Go See It Travel (@GoSeeItTravel) August 31, 2016
Everybody’s least favorite airline @AmericanAir tells travelers to ef off in new ad campaign: https://t.co/omJa9Rck2Y via @nytimes
— Amy Schoenberger (@AmySho) August 30, 2016
Maybe the airline will consider handing out peanuts to passengers who manage to sit quietly through their whole flight.
