Effective TV Advertising

by -

TVAdsThere are multiple methods to advertise a business. Print advertising, directories, signage, flyers, brochures, online advertising, and social media are all some of the more common methods to advertise your business. But television advertising is still an effective means of advertising too. TV advertising is considered to have the most impact. While the internet may be overcoming the TV for getting your message out, almost every home has at least one television in it. This is why television advertising continues to stay in the lead.

Television advertising remains effective due to the large audience that it attracts. Almost every American household has at least one television set, and two is quite common. Television is an important part of our day. It can be on from morning until night. The average person watches at least two hours of television a day.

With so many viewers watching television each day, this means that your television ad has a large audience. Your ad is going to be seen by more people than with any other type of media. While not everyone who sees your commercial is going to use your products or services, the odds have certainly increased with a wider audience.

TV advertising can reach a large audience. Sometimes you want only a specific target audience to see your TV ad. TV ads can be targeted to specific customers. This is done by placing your ads on during specific television programs that are targeted to this audience as well. Products targeting teens can be placed on programs shown after school. Housewives can be targeted during daytime programs. Singles can be targeted after 9 pm on the weekends. Families may be targeted with after-dinner programs. By targeting your potential customers your advertising will become more effective.

Another reason why TV advertising is so effective is because consumers are in a relaxed state while watching television, and are open to new ideas. People usually sit down to watch TV after a long day of school or work. It’s their time to relax. They are ready to be entertained. They want to learn new things, and are ready for fun. It certainly helps if your TV ad is fun and engaging. People will be more responsive if they enjoy your ad, and will remember your products or services.

Television advertising also has the additional benefit of being able to show your products or services in action. Closer views from different perspectives can show prospective customers your merchandise, or food, and even your business location. Services such as a salon, contractor, or other types of services can show the workers in action. There is a greater sensory appeal to a television ad than if your customer was looking at a flyer menu, or a billboard along the highway. TV ads can impact buying choices through sight and sound.

If you want to learn more about how you can showcase your products or services with effective television advertising, please contact Direct West Media Group today.

The Power of TV Advertising: Part One

by -

CaradTelevision advertising remains one of the best methods to advertise products, services, and a business. While many cable providers are losing customers in droves there still remains the greater portion of the population who wishes to catch the latest game on TV, watch their soaps and talk shows, and keep up with their crime programs. Families are more likely to have paid cable service, and they’re the ones where television advertising has the most effect. The power of TV advertising remains the best way to engage consumer interest.

For this reason alone television’s share of the global advertising market seems to be increasing, rather than decreasing. Sure you’ll have that portion of the population who is cutting their cable, but usually they’re not your target market anyway. People who have money for cable services have money to spend at your restaurant, salon, shop, and more. So only focus on the stats for actual paid cable subscribers, and ignore the rest.

The ability to use PVRs or DVRs–Personal/Digital Video Recorders has kept many television viewers around. Favorite TV programs can be recorded and watched at their convenience. This means that while TV commercials can be fast forwarded through, the company name, logo, and contact information can still be seen by the viewer. It’s a clever trick to handle that fast-forward function.

TV advertising during commercial breaks for the hottest shows can be extremely effective, as a larger proportion of viewers are tuned in to find out what happens to the characters on their favorite shows. It may be difficult for the smaller business to grab these spots though, as the waiting list can be long due to popularity.

They may also cost hundreds of thousands of dollars for merely a thirty second spot. But don’t let this dissuade you from advertising. There are thousands of programing choices that may make the perfect placement for your ad. Local television stations are your best focus for affordable television advertising.

Television has remained the media’s most appealing method for businesses to get their message out to consumers who are sticking around at home watching television. So, just how can television effectively market to consumers? Television advertising can pinpoint target audiences. Businesses understand who their target market is. Bars and lounges may place ads on shows that are popular with the young adult market. Law firms may place ads on spots for crime shows. Beauty salons may place ads on TV programs that young women like to watch.

Magazines and newspapers are folding across North America as the internet takes hold. With fewer advertising print options to choose from, this leaves the business considering advertising their product or business on the local network. And even with print there’s no guarantee that your customers will actually read the flyers and brochures they receive in the mail. Oftentimes they get tossed in the trash. So, while a person can walk away from commercial advertising, or fast-forward, the details of the ad will still flash through their mind.

That’s all it takes: A short television ad to provide the power of suggestion. Contact Direct West Media Group today to find out more about the power of TV advertising.

Does Your Business Need Reputation Management?

by -

customerserviceIf you’ve been in business for any length of time, you’ve realized that you’re not going to be able to please 100% of your customers 100% of the time. You’ve got to expect that you’re going to get a bad review or two on online review sites, or social media. But there comes a point when you may need to do some serious work in order to repair the reputation of your business.

According to a Neilsen study in 2012, over 70% of consumers believe that online reviews are authentic. These reviews can influence a consumer’s purchasing decision. In the past word-of-mouth often influenced a person’s buying decision, and that can still be applicable today. But the ready access to the net can bring up a review of any product in seconds.

Whether it’s the fault of the business, or the fault of the consumer, it doesn’t really matter once the negative reviews start coming in. It’s time to take charge and do some repair. What are some signs that you may need to have reputation marketing done for your business?

If you have one particularly spiteful consumer, they can post multiple negative reviews on each website, under different user names. These reviews are usually much easier to have deleted, as the ISP trail can be tracked back, but it takes time contacting each site.

If it appears that more than one consumer is in agreement about an imagined wrong-doing on the business’s part, it may be time to ease the public’s mind. If it was a one-time incident, you’ll need to assure the public it won’t happen again.

If there was an issue with your business that repeatedly happened, but now you’ve fixed the problem, you’ll want to get the word out that you’ve changed your products, or your processes, and invite your customers back.

Selling faulty products can make consumers angry. It can be a difficult choice as to whether to mail out replacements, or to remove the product from the shelves. Either way, you’re going to lose money.

Most likely you’ve read in the news about serious infractions, such as refusing service to a person, or firing an employee over being sick, pregnant, or fishing something out of the garbage to eat. These are all recent headlines, and they can damage the reputation of a business, as a corporation is seen as having power over a person. Slights and discrimination are some of the worst ways that your business can be damaged, as masses of people are going to get together to boycott your business. What’s worse is that your business may hold strong morals and ethics, but the beliefs of one employee can tarnish your business.

Direct West Media Group can help you to rebuild a bad reputation through marketing and social media techniques. Contact us today to find out how we can help you get started on creating a positive presence on the net.