Demystifying TV Advertising

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tv-advertising__120210230834TV advertising is a great way to get the message to the masses. Almost everyone owns a television, and even if they don’t have cable, your television ad will still be seen on an internet channel. The reality of TV advertising is that it can still be affordable—even when you’re a small business. Often a business may bypass TV advertising for print, radio, or internet. Those are still effective means of getting your message out, but TV advertising can be better. All it takes is some knowledge and expertise to demystify the process.

TV is not necessarily expensive, nor do you have to be a large national brand to advertise your spot. While TV may have been expensive a decade ago, with all the channel and cable TV competition, plus the internet, there are tons of spots waiting for your ad.

Is your business a local firm? If so, then you’re not going to need to advertise nationally. Cable TV is likely your best bet. Cable TV is done through your local TV station, rather than through broadcast TV, which is often done through a big advertising agency.

Now you know that TV advertising is a good avenue for your business, you’ll need to know how to target your ads, and how to buy them on a budget.

If you’re a local business, you’ll want to stick to local cable companies or local broadcast stations. Who are your core customers? These are the people who buy your product or services. A beauty salon may have more female customers, while a motorcycle shop may have more males. A pizza business may have college-age students as their best customers. However, you may not wish to necessarily make assumptions, as everyone does eat pizza, and men and women are both interested in a great hair styling or shiny motorcycles.

You may wish to examine seasonality. Does your store sell most of its product in the winter months? Or is it more of a summer business? Don’t be afraid of change either. If you think mums might be interested in picture framing, you could target Mother’s Day for your ads, to bring more interest in your types of services.

What’s the best way of getting a TV ad bargain? Paying up front, rather than using credit is often the best way. If you can commit to a multiple week schedule, your costs may decrease for each individual spot. The savings could be substantially half price or more. You may also be able to purchase remnant advertising. This is what’s left over after all the other businesses have chosen their spot. Rather than provide a freebie by rerunning one of those ads, the station would be happy to give you an ad for an extremely low cost, to fill up a space at the last minute. It may also be possible to buy a media mix of TV ad and website advertising.

Please contact Direct West Media Group to help you demystify the process of advertising on television.

TV Still Most Effective Way to Advertise

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watching-tvThere are dozens of ways to advertise your business, but television continues to generate more profit than any other type of advertising done today. The best ROI–Return On Investment–is through television advertising. Initially it may sound like it costs more, but there is no more effective method of advertising than directly targeting your local customers. Do you want your business to get lost in the Yellow Pages or Google, when you can have your TV ad shown to millions of viewers who are ready to call your business?

Other forms of advertising many include radio, print media, outdoor signage, and online advertising. Over the past seven years advertising has shifted its focus. Advertisers are seeing a major upheaval in traditional advertising methods, particularly during the downward spiral of the economy. On the other hand, many consumers are heavily consuming products and services. As advertising methods change, so does the need for advertisers to keep up-to-date on the latest trends.

Why is TV advertising holdings its own in the complex world of advertising? People are still watching television in droves. There are literally hundreds of television programs that can be watched throughout the course of a day. During television programs there are at least four to eight scheduled breaks. While some TV viewers may leave the room during a commercial, or switch to another channel, there are still millions of viewers who will actually watch these commercials.

TV advertising can be focussed on your local customers. For example, if you have a pizza delivery business you can invite viewers to take advantage of a pizza discount if they order immediately. You can also offer a special discount code that can be used within the next week. TV can give people instant gratification. All they have to do is pick up the phone.

TV ads are also great for other types of service-oriented businesses. Oil changes, beauty salons, shoe repair, plumbers, insurance, mortgage brokers, and more can benefit by having their products and services presented within a TV ad. Chances are your viewers need these types of services and will give you a call, or visit your business in the next week, as they remembered your television ad.

Print media and radio are still effective means of advertising, but they do tend to screen out some of your expected customers. Not everyone listens to the radio nowadays. Some people never pick up a newspaper. Many people immediately toss flyers into the recycling bin. But if someone owns a television, chances are that they also have cable service, and that they watch television on a regular basis.

You may not be able to afford an ad spot for the Fifa World Cup, or Game of Thrones or Walking Dead, but there are many local TV stations that have affordable advertising spots for you. The local news is a great spot where you can advertise your business, as it focusses on potential local customers.

As television grows, your business can grow with television advertising. Please contact Direct West Media Group to learn more about how TV advertising can help your business.

Effective TV Advertising

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TVAdsThere are multiple methods to advertise a business. Print advertising, directories, signage, flyers, brochures, online advertising, and social media are all some of the more common methods to advertise your business. But television advertising is still an effective means of advertising too. TV advertising is considered to have the most impact. While the internet may be overcoming the TV for getting your message out, almost every home has at least one television in it. This is why television advertising continues to stay in the lead.

Television advertising remains effective due to the large audience that it attracts. Almost every American household has at least one television set, and two is quite common. Television is an important part of our day. It can be on from morning until night. The average person watches at least two hours of television a day.

With so many viewers watching television each day, this means that your television ad has a large audience. Your ad is going to be seen by more people than with any other type of media. While not everyone who sees your commercial is going to use your products or services, the odds have certainly increased with a wider audience.

TV advertising can reach a large audience. Sometimes you want only a specific target audience to see your TV ad. TV ads can be targeted to specific customers. This is done by placing your ads on during specific television programs that are targeted to this audience as well. Products targeting teens can be placed on programs shown after school. Housewives can be targeted during daytime programs. Singles can be targeted after 9 pm on the weekends. Families may be targeted with after-dinner programs. By targeting your potential customers your advertising will become more effective.

Another reason why TV advertising is so effective is because consumers are in a relaxed state while watching television, and are open to new ideas. People usually sit down to watch TV after a long day of school or work. It’s their time to relax. They are ready to be entertained. They want to learn new things, and are ready for fun. It certainly helps if your TV ad is fun and engaging. People will be more responsive if they enjoy your ad, and will remember your products or services.

Television advertising also has the additional benefit of being able to show your products or services in action. Closer views from different perspectives can show prospective customers your merchandise, or food, and even your business location. Services such as a salon, contractor, or other types of services can show the workers in action. There is a greater sensory appeal to a television ad than if your customer was looking at a flyer menu, or a billboard along the highway. TV ads can impact buying choices through sight and sound.

If you want to learn more about how you can showcase your products or services with effective television advertising, please contact Direct West Media Group today.