TV Still Most Effective Way to Advertise

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watching-tvThere are dozens of ways to advertise your business, but television continues to generate more profit than any other type of advertising done today. The best ROI–Return On Investment–is through television advertising. Initially it may sound like it costs more, but there is no more effective method of advertising than directly targeting your local customers. Do you want your business to get lost in the Yellow Pages or Google, when you can have your TV ad shown to millions of viewers who are ready to call your business?

Other forms of advertising many include radio, print media, outdoor signage, and online advertising. Over the past seven years advertising has shifted its focus. Advertisers are seeing a major upheaval in traditional advertising methods, particularly during the downward spiral of the economy. On the other hand, many consumers are heavily consuming products and services. As advertising methods change, so does the need for advertisers to keep up-to-date on the latest trends.

Why is TV advertising holdings its own in the complex world of advertising? People are still watching television in droves. There are literally hundreds of television programs that can be watched throughout the course of a day. During television programs there are at least four to eight scheduled breaks. While some TV viewers may leave the room during a commercial, or switch to another channel, there are still millions of viewers who will actually watch these commercials.

TV advertising can be focussed on your local customers. For example, if you have a pizza delivery business you can invite viewers to take advantage of a pizza discount if they order immediately. You can also offer a special discount code that can be used within the next week. TV can give people instant gratification. All they have to do is pick up the phone.

TV ads are also great for other types of service-oriented businesses. Oil changes, beauty salons, shoe repair, plumbers, insurance, mortgage brokers, and more can benefit by having their products and services presented within a TV ad. Chances are your viewers need these types of services and will give you a call, or visit your business in the next week, as they remembered your television ad.

Print media and radio are still effective means of advertising, but they do tend to screen out some of your expected customers. Not everyone listens to the radio nowadays. Some people never pick up a newspaper. Many people immediately toss flyers into the recycling bin. But if someone owns a television, chances are that they also have cable service, and that they watch television on a regular basis.

You may not be able to afford an ad spot for the Fifa World Cup, or Game of Thrones or Walking Dead, but there are many local TV stations that have affordable advertising spots for you. The local news is a great spot where you can advertise your business, as it focusses on potential local customers.

As television grows, your business can grow with television advertising. Please contact Direct West Media Group to learn more about how TV advertising can help your business.

A Mobile Website that Goes with You

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?????????????????????????????????????????????????????????????????????????????Most businesses today have a significant online presence, from a website, to a high Google ranking, and great reviews on Yelp and other review sites. What you may be missing out on is optimizing your website for mobile usage, as this can play a huge role in attracting more customers to your business.

Many businesses may be wondering if now is the right time to create a mobile website. You only have to ask your friends how many use mobile phones, and most likely it is most of them. You could be losing out, if your website hasn’t been optimized for mobile usage, leaving your customers frustrated, as a regular website can load slowly on a mobile phone.

Do you want to be losing out on valuable customers by scaring them away with a bulky website? Whether you run an online business or a brick and mortar shop, your customers want to find your website to quickly find the information they need. If your website won’t load on their phone, they’re going to head to the next Google listing and check them out. The business that has their website optimized for mobile usage, with a prominent phone number at the top of the screen, is going to be the one to get their business. What a shame that you decided to wait.

A mobile website is set up differently than a desktop website. Graphics will be smaller, so they are easily viewable on a small mobile screen. Most graphics and videos should be turned off, as they’ll slow down the user’s browsing ability, as well as using up their valuable data. Contact information needs to be right at the top of the screen, inviting a potential customer to give you a call for more information.

Mobile phone users enjoy using their smart phones. That’s why they carry them around. They need services or goods, and they want to call businesses for directions, deals, and orders. Make it easy for them by setting up a mobile website for your business.

There could potentially be a higher conversion rate on a mobile website, than with a desktop website. For example, if you own a pizza place, and someone is browsing online for the best pizza place in town, when they find your business on their mobile phone, they’ll be more inclined to give you a call. A mobile phone user generally needs a product or service quickly, and the sooner you can provide it to them via your mobile website, the happier your customer will be.

Knowing your audience is the best way to decide whether to get your website converted to a mobile website as well. If you’re looking to attract a younger crowd with your services or products, than a mobile website is the way to go, as well as for any adult who may be searching for exactly what your company is offering.

Also keep in mind that many people today are dumping their PC computers for a tablet. Mobile websites are also a great way to reach the ever expanding tablet market as well.

Don’t wait any longer, now is the best time to optimize your website for mobile phone usage. A mobile website will go with you, and help your business to succeed online, by drawing in all those customers who are also on the go. Please contact Direct West Media Group Inc. for assistance in setting up your very own mobile website.

6 Reasons Why You Should Hire Direct West Media NOW!

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Direct West Media Group has the expertise and knowledge to effectively market your online business presence. Our specialists are available to handle all your advertising and marketing business needs. Why should you hire Direct West Media Group over one of our competitors? There’s so many advertising and marketing firms to choose from.

Here’s six reasons why you should hire Direct West Media Group to help your business on its way to becoming the most popular and successful business in your market.

  1. As a small business owner, when you’re first setting up your business it can be time-consuming handling all aspects of a startup. From project management to hiring, ordering, and accounting, you have many demands on your time. But marketing and advertising of your business is the single most effective way to draw more customers to your company. The more customers you have, the faster your business will grow, providing you with the financial support that you need to run it. When you hire an advertising and marketing firm, you are hiring their expertise and knowledge. Why spread yourself thin when you can hire Direct West Media Group to handle all your marketing and advertising needs? Now you’ll have the time to handle the running of your business, and someone else can handle the social media updates.
  2. Most small business owners don’t come from an advertising or marketing background. Likely you either have a business degree or a speciality in your type of business. You could be in restaurant or retail management, run an online business or provide business solutions. Likely you’ve had very little training in the advertising world and think that advertising means an ad placed in the newspaper. There are so many different advertising avenues, each with their advantages and disadvantages.
  3. Their advertising specialists are knowledgeable in all avenues of advertising media. From television to billboards, direct mail and radio, they’re familiar with what type of advertising works best with each type of business. Some methods work better than others. That’s why you’re hiring Direct West Media Group. Our services help your business reach your target market.
  4. Direct West Media Group has the most important contacts in the advertising industry. They can negotiate an affordable package deal, which works out to a lower cost for your business than if you had booked your advertising yourself. This gives your company more bang for your buck than if you contacted each of these companies on your own.
  5. Your advertising budget needs revision. You haven’t had time to spend on marketing and you’re out of touch with how much advertising costs today. Your newspaper ad budget could be from the 80s. It’s time to hire an expert specialist from Direct West Media Group to draw up a proper marketing plan.
  6. What is the number one reason why you should hire Direct West Media Group? Because you’re reading our blog right now and have just made the first step in fulfilling your business dreams!

Why should you hire Direct West Media Group? It all comes down to our knowledgeable specialists who possess the expertise to provide effective advertising and marketing solutions to help your business grow! Contact us now to get started on your way to success!