Mobile marketing is a way for you to reach your customers on their mobile phones. Every day more companies are marketing their services by mobile phone. Almost everyone has a smart phone nowadays, even teenagers and seniors. Whether your customers are using an iPhone, Samsung Galaxy, Android, Blackberry, or iPad, they’re all waiting for your business to go mobile.
If you’re marketing your business towards a certain market segment, then it makes sense to cover all your bases. Mobile marketing can be an affordable and highly efficient method of helping your business to grow. Here are five tips to get you on your way with mobile marketing.
Set up a Facebook page for your business. Be sure to add content every day, including comments and photographs. People also enjoying watching videos. Ask questions on Facebook, such as where does everyone live, or do they have a pet? Show your customers that you care about them. Offer a giveaway. Facebook users love contests.
Create a smart phone app. People love apps that have short quizzes or games in them. If you own a shoe store you could have an app where your model can try on different shoe styles. If you’re a contractor, you could have an app where you can try out different paint colors on a wall, and move around objects to design your own room. If you’re a lawyer, you could have a quiz where people have to answer multiple choice questions. A pizza restaurant could have an app where you can build a pizza on your screen and then post it to Facebook. When you embed that option within your app, it’s free advertising, as every time a customer shares your photos, your business name will appear on the photo as well.
Offer a discount coupon and post it to your Facebook or other social media accounts. That way, when the corresponding code is used, you know exactly where your customers are coming from. People love coupons, even if it’s 5% off. Every little bit helps nowadays. Be sure to mention that if they visit your business in person that they can just show the coupon to the cashier on their smartphone. Many people don’t even have easy access to a printer nowadays, so make it easy for them to cash in.
Have an area where people can enter their email address to sign up for a newsletter, which could offer discounts, promo codes, and specials for your business. People love hearing about deals and this gives you a chance to collect email addresses so you can also send them future announcements about your business. Just don’t overdo it, or they’ll unsubscribe later.
There’s no point in spending money on mobile marketing, if you’re not spending the time to track the results. Most hosting vendors should be providing you with month by month statistics. Do you want to see how many people viewed your message, or opened your website page? Do you want to know how long they spent on your mobile website? Do you want to see how many email inquiries you received, or how many positive reviews? Decide what is the best method for you and be sure that your hosting company sets up the metrics for you.
Consult with an expert, such as Direct West Media Group Inc. on how you can utilize mobile marketing services to send your business on the way to success.
