Increase Your Conversion Rate Through Retargeting

by -

Your online web store may be doing well, but is there anything you can do about your conversion rate? Customers are spending time on the site, and wandering around placing items in the shopping cart. But, they’re clicking away before they even have a chance to place their orders. And, they’re doing it before they even enter their email address, so you can’t send them an email asking if they wish to complete their orders. Can there be a way to bring them back to your site?

Retargeting is a great way to increase the conversion rate on your site. The technology is quite simple, utilizing simple javascript code. Your customers will see your website’s ad on other sites. It’ll follow the customer around, so they remember to return to your site to complete their orders.

A simple javascript is placed on both the business website, and the customer’s computer. It’s quite normal for the big sites to place cookies on your computer, and you’ll find this in their policy guidelines.

When customers visit other sites, the cookie on their computer will work with the cookie on the website, so that your business ad will pop up.

The customer will see an ad from a website that they already visited. This will tweak their brains into remembering that they visited this site before. They’ll think about how successful you are, as your ads are all over the place! Perhaps they should go back and have another look at your site.

The customer will click on your ad on each website they visit, bringing you right back to your website again.

If they already have an order in their shopping cart, they can complete it. Or, they can simply have another look around and create a brand new order. The more times they visit, the greater the chances that they’ll be placing an order with you in the future.

The more times you can assert your business in a customer’s mind, the greater the chances that they’ll visit your website and actually place an order.

Sometimes customers are too busy to complete an online order. They mean to return, but forget. Perhaps the boss just walked in, so they had to close the window. They meant to visit your site from home, but now they don’t have the address. The next day they’re on the computer again, visiting another site, and there’s your business ad. Now, they remember where they visited the day before! When you remind them about your business through retargeting ads, it’ll increase the chances of them placing an order with you.

Retargeting will increase your conversion rate and that’ll mean higher sales for you. It won’t be a bad thing when customers click away from your site, as they’re guaranteed to see your ads on other sites now.

Please contact Direct West Media Group to discuss how you can utilize retargeting for your own website. It’s an extremely effective method of advertising, even better than just placing ads on any website at random and hope that people click through.

Retargeting is an effective and affordable method of increasing your customer conversion rate, so that your orders increase as well. Your business will thrive when your clever marketing techniques bring customers back again and again.

How Can Retargeting Work for You?

by -

One of the mysteries of website marketing is website retargeting. Likely not too many new website owners will understand what it is, or how it works. It’s a highly effective marketing tool, used by many websites to gain a higher conversion rate for their online businesses.

A major issue for most websites is the conversion rate. Can you interest your customers enough to have them take action on your website? If you own an online store, a higher conversion rate can be extremely important. The higher the rate, the more sales you’ll have.

Depending on your type of business, a conversion may not necessarily be related to ordering one of your products. A business may wish to encourage potential customers to email a question to them. Or, as a business, you may have an email sign up form, offering to send them a newsletter once a week. As you keep track of statistics, it’s important to compare the number of visitors to your actual conversion rate. If 2% of your website visitors clicked on your contact form to receive your newsletter, than that’s a 2% conversion rate.

Depending on the type of website you have, conversion rates may be more important for some. For example, if you have an online store, and you depend solely on the income from that store, you need to not only bring buyers to your site, but also encourage them to make purchases, through attractive photographs and descriptions on your site.

This is where retargeting comes in handy. Let’s say that last week you had 200 visitors to your online web shop. Of those, only 50 made a purchase. The other 150 browsed your goods, but then left your site after a few minutes. You’re not really certain why they had a look around and left. Perhaps they didn’t like what they saw, or didn’t find what they were looking for. Maybe, like most of us, they just didn’t have the time to spend looking around.

Most business owners would think that’s it, those customers are permanently gone. Of those 150 perhaps a few may return and make purchases when it’s more convenient to them.

With the use of retargeting, you can reach those customers who didn’t convert immediately.

The technology is actually quite simple. Much like most of the web, cookies are utilized by your site. A little Javascript code is anonymously used that follows your audience around the web.

You may have noticed this before, when you’ve visited one website, then you leave. Later you see their ads all over the place. What a popular business, you think to yourself! But there is obviously a little trick that websites do to achieve this.

A cookie is placed on your company website. When a customer visits, a cookie is placed onto their computer. Cookies are used by virtually most larger websites today, especially any with shopping cart applications.

When your customer is browsing the web later, this cookie will let each of their visited websites know that the website should show a particular ad. This results in your ads being shown only to the customers who have previously visited your website.

You can see how clever this technology is. If this is something that you feel would be beneficial to your own website business, please contact Direct West Media Group Inc. now. Their marketing specialists have the expertise and knowledge to help your business grow.

Finding Your Beacon Through the Fog

by -

You’ve done your research and know there’s a market for your business. It can take time to build up your clientele. How exactly should you start your marketing plan? There are many different avenues, some more costly than others. How can you create a marketing plan while still having time to run your business?

There are almost as many advertising and marketing groups as there are businesses. Wading through your options can be much like a ship at sea trying to find the nearest lighthouse beacon. Some marketing groups are brighter than others. You can’t base quality on the amount of money they charge.

Contact Direct West Media Group for all your business and marketing needs. We provide a one-stop shop with our experienced Account Managers. Our staff have the expertise and knowledge that you require in order to successfully market your business. We’ll work within your budget and provide fair market pricing for our services. We’ll work with you to create a marketing plan that works for your business, not something that comes from any ship’s hold. Each type of business needs an individualized marketing plan.

If you’ve contacted the busiest ad agencies only to find that they don’t return your calls, it’s time to find someone who genuinely cares about your business. Direct West Media Group’s account managers will develop a business relationship with you. They’ll be available to you during normal business hours should you have any questions. No question is too big or small. Please ask away!

As a business owner you don’t have time to spend updating online social media or obtaining printing quotes. Even setting up social media accounts can take some time. There’s pitfalls to each. Did you know that Twitter will suspend your account if you do too many Follows in one day? Did you know that you can’t sign up on Linkedin as a business, that it has to be under the owner’s name? There are so many little rules, and you don’t want to be shut out of your social media account before you’ve even gotten started. Finding the right printer for your business marketing tools can be tricky too. Some printers only make signs, some only make stationery. If you’re wanting to publish a small informative brochure it can be tricky finding an excellent printer who’ll provide you with great service.

With Direct West Media Group, you can find out how to make your business stand out in the crowd. We provide a variety of business services, from enhancing brand awareness and recognition to advertising and marketing services. We’ll help you increase sales and find the ideal clientele.

A new business owner likely doesn’t have the time or expertise to handle their own direct marketing and advertising. Don’t push it off to the side, leaving your business sinking. Hire an expert to help you out, so you can meet your business goals tomorrow.

While not start by visiting the Direct West Media Group’s Main page and fill out our easy online form. Get started on your way to fulfilling the dreams of your new business startup. Direct West Media Group will help you find your way through the fog!

Our next blog post will talk about why you need to hire Direct West Media Group Inc. NOW!