What You Need to Know About Mobile Marketing

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cellMobile marketing is one of the most cost-effective methods of advertising today. Traditional advertising used to be so expensive. You’d spend a few thousand dollars on a back page ad in the newspaper and hope for the best. Unfortunately, the paper would be tossed in the trash the next day. The best you could hope for was exposure, rather than increased profits.

Today, everyone has a cell phone, and the smart business owner will focus their marketing efforts on mobile phone users. Even children and seniors own a cell phone to keep in touch with family. It pays to focus on these markets, rather than outdated traditional advertising methods.

Mobile marketing isn’t just about making an app. There’s many software companies that offer to make an app for your business, for a reasonable price. However, there’s very little programming involved, and they’ll just plonk your business details into a template. This will end up being a boring app that no one will use, as mobile phone users tire of similar apps. The mobile app market is flooded. Before you go spending a lot of money, carefully consider how much return it will deliver. So, either develop a fabulous app from scratch, or skip it completely. There are better ways to do mobile marketing.

When you create your mobile website, consider your target market. If you own a plumbing repair company, your website better have the phone number right at the top. Consider why someone will contact you. Most likely they’ll have a broken pipe, a sewer backup or a broken toilet. When they’re on their cell phone, they want a plumber, and they want him now. Don’t make your customer wade through endless photographs and text. Tailor your mobile web page to your target customer.

You should leave mobile advertising to the experts, rather than trying to figure it out yourself. By doing so, you can avoid several costly mistakes. Let someone else handle all the work for you. An expert knows exactly which steps to take, and has their own team of experts available. Don’t waste your time hiring a programmer, when you may not even need one. Hire a professional marketing firm to help you out.

Mobile websites are also set up differently than websites made for computer use. Smart phone screens are small, though some cell phone providers are starting to make larger ones, such as the Samsung Galaxy. Also consider that many people have limited data plans, as they’re on a budget. Wifi access isn’t always available. Don’t turn away customers because you have endless photos on your website. You can always have a link to more photos, if you really need them.

Don’t place videos on your website that automatically start playing, This will alienate your customers. Give them an option to press the “play” button. Automatically playing videos have to be one of the most frustrating aspects of websites nowadays. They’re even annoying when viewing from the computer.

If you require any assistance in setting up your mobile marketing plan, please contact Direct West Media Group Inc. They have the experience in handling all your mobile marketing needs, so you can free up time to take care of the more important aspects of your business.

Start Right Here with Pay-Per-Sale Advertising

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As a small business owner, you have a tight advertising budget. You can’t afford a multi-media campaign like the big businesses. You may be a contractor, plumber, electrician, or even a lawyer. You may have a painting company, or install swimming pools & spas. You likely have under 10 employees at any given time. Running a business is an expensive venture, but you’re starting to see results.

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You don’t have to rely on traditional methods for advertising. Sure you may have your Yellow Pages ad, and a listing in Google. But it’s important to extend your reach, so you gain more customers. More customers means you can expand your business, pay off debt, and take a much-deserved break.

One modern method of advertising which you likely haven’t heard of before is called Pay-Per-Sale Advertising (PPS). This type of advertising is strictly performance-based. The only time you pay is after you have made the sale. You simply pay DWMG a commission out of the sales you have made. This is great for those who don’t have the extra capital for a large advertising campaign. You simply pay-as-you-go. You don’t pay for what you don’t need.

Direct West Media Group handles their end of the advertising, and uses their expertise to create landing pages with optimized SEO (Search Engine Optimization). Customers looking for your type of services will search online. They’ll call the number, and DWMG will screen the calls for real customers. DMWG advertises to find customers for you, and then sends you the local calls from interested parties. They generate the sales or service jobs, so you don’t have to.

With PPS online advertising, you can get free online exposure for your business. There’s no monthly expenses or maintenance fees. Your leads will call you directly, and they’ll always be local and located within your city. You won’t have to waste your time with telemarketers or people who are only bored and looking for some way to waste people’s time on the telephone.

DWMG does all the work, spending time creating your online advertising. They find local paying customers for you. You won’t have to worry about handling the advertising yourself. You’re too busy and perhaps you weren’t certain about the best way to market yourself. Let DWMG handle it all for you.

DWMG spends the time handling the inquiries and narrowing them down to real customers who are looking for your services in their city. Now you don’t have to hire employees to handle your telephone calls, when DWMG will handle this aspect of your business for you.

How it works is that after your calls have been screened down to actual interested paying customers, and you have made a sale, you will then pay a commission on that lead. So for every sale that DWMG generates, you pay a small fee. If you aren’t able to convert a lead, then you don’t pay. This is a highly-efficient method of advertising, and it really works.

Let Direct West Media Group handle your Pay Per Sale Marketing, so you can begin to see direct results in your business. When you have higher sales then you can begin to plan and grow your business from here.

Finding Your Beacon Through the Fog

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You’ve done your research and know there’s a market for your business. It can take time to build up your clientele. How exactly should you start your marketing plan? There are many different avenues, some more costly than others. How can you create a marketing plan while still having time to run your business?

There are almost as many advertising and marketing groups as there are businesses. Wading through your options can be much like a ship at sea trying to find the nearest lighthouse beacon. Some marketing groups are brighter than others. You can’t base quality on the amount of money they charge.

Contact Direct West Media Group for all your business and marketing needs. We provide a one-stop shop with our experienced Account Managers. Our staff have the expertise and knowledge that you require in order to successfully market your business. We’ll work within your budget and provide fair market pricing for our services. We’ll work with you to create a marketing plan that works for your business, not something that comes from any ship’s hold. Each type of business needs an individualized marketing plan.

If you’ve contacted the busiest ad agencies only to find that they don’t return your calls, it’s time to find someone who genuinely cares about your business. Direct West Media Group’s account managers will develop a business relationship with you. They’ll be available to you during normal business hours should you have any questions. No question is too big or small. Please ask away!

As a business owner you don’t have time to spend updating online social media or obtaining printing quotes. Even setting up social media accounts can take some time. There’s pitfalls to each. Did you know that Twitter will suspend your account if you do too many Follows in one day? Did you know that you can’t sign up on Linkedin as a business, that it has to be under the owner’s name? There are so many little rules, and you don’t want to be shut out of your social media account before you’ve even gotten started. Finding the right printer for your business marketing tools can be tricky too. Some printers only make signs, some only make stationery. If you’re wanting to publish a small informative brochure it can be tricky finding an excellent printer who’ll provide you with great service.

With Direct West Media Group, you can find out how to make your business stand out in the crowd. We provide a variety of business services, from enhancing brand awareness and recognition to advertising and marketing services. We’ll help you increase sales and find the ideal clientele.

A new business owner likely doesn’t have the time or expertise to handle their own direct marketing and advertising. Don’t push it off to the side, leaving your business sinking. Hire an expert to help you out, so you can meet your business goals tomorrow.

While not start by visiting the Direct West Media Group’s Main page and fill out our easy online form. Get started on your way to fulfilling the dreams of your new business startup. Direct West Media Group will help you find your way through the fog!

Our next blog post will talk about why you need to hire Direct West Media Group Inc. NOW!