How to Turn Marketing Goals Into Achievable Business Goals

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goals1Setting goals for your business is an important aspect of your business plan, but did you know that many business owners don’t realize that marketing goals should also be aligned with business goals?

Many small businesses acknowledge that they need help with Google rankings, so they can attract more website visitors, which leads to increased sales. You may be trying to generate more leads through your website email sign up list, in order to increase your sales figures. These are all great goals, but they need some more work, to help you take your business to the next level.

You need to ask yourself more detailed questions about setting values for the number of people you wish to sign up for your email list, your exact sales figure goal totals, and whether you want to be Number One in the Google Rankings, or just on the First Page.

Start by defining actual sales figures desired over a twelve month period. For example, set goals of how many actual website visitors you’re aiming for. Of those visitors, set a realistic percentage that’ll convert into leads, and from those leads, how many actual paying customers will you have. Of those customers, how much income will they bring to your business?

Consider how many sales leads your email list needs to generate. Do you want to focus on providing content for the remaining potential customers on your email list, so they can be a source of sales in the future?

Exactly how high do you need to rank in Google Rankings, and if you can make it to the number one spot, what is your best estimate on how many customers do you think it will bring to your website over the course of a year? Of that figure, estimate what percentage of those visitors will actual purchase products or services through your website.

Exactly how much revenue do you need to generate over the course of one year? Your marketing efforts should be focused on meeting your financial business expectations. Keeping in mind that you need to cover your business expenses, you may need to adjust your expected sales figures.

How much traffic do you need to lead to your website, in order to cover your financial goals? Is your website performing well in that area, or is it dead in the water? It may be time to do an overhaul, in order to attract more traffic. You only have about ten seconds to make a positive impression. A mobile website can also increase your conversion rate, by impressing potential customers through attractive graphics, inviting them to give your business a call.

Set quarterly benchmarks for your business plan. At the end of each quarter you can sit down and see if you hit all targets. If not, where does your marketing plan need to be tweaked? What sort of impact did your marketing budget have on your goals? You many need to refocus your marketing plan.

Now you can see how you’re just taken your business plan to the next level, by aligning marketing goals with your business goals. If you have a separate business management team, then be sure they keep the marketing group in the loop as well. Please contact Direct West Media Group Inc., for help in taking your business to the next level by aligning marketing goals with business goals.

You’re On Your Way with Mobile Marketing

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Mobile marketing is a way for you to reach your customers on their mobile phones. Every day more companies are marketing their services by mobile phone. Almost everyone has a smart phone nowadays, even teenagers and seniors. Whether your customers are using an iPhone, Samsung Galaxy, Android, Blackberry, or iPad, they’re all waiting for your business to go mobile.

If you’re marketing your business towards a certain market segment, then it makes sense to cover all your bases. Mobile marketing can be an affordable and highly efficient method of helping your business to grow. Here are five tips to get you on your way with mobile marketing.

Set up a Facebook page for your business. Be sure to add content every day, including comments and photographs. People also enjoying watching videos. Ask questions on Facebook, such as where does everyone live, or do they have a pet? Show your customers that you care about them. Offer a giveaway. Facebook users love contests.

Create a smart phone app. People love apps that have short quizzes or games in them. If you own a shoe store you could have an app where your model can try on different shoe styles. If you’re a contractor, you could have an app where you can try out different paint colors on a wall, and move around objects to design your own room. If you’re a lawyer, you could have a quiz where people have to answer multiple choice questions. A pizza restaurant could have an app where you can build a pizza on your screen and then post it to Facebook. When you embed that option within your app, it’s free advertising, as every time a customer shares your photos, your business name will appear on the photo as well.

Offer a discount coupon and post it to your Facebook or other social media accounts. That way, when the corresponding code is used, you know exactly where your customers are coming from. People love coupons, even if it’s 5% off. Every little bit helps nowadays. Be sure to mention that if they visit your business in person that they can just show the coupon to the cashier on their smartphone. Many people don’t even have easy access to a printer nowadays, so make it easy for them to cash in.

Have an area where people can enter their email address to sign up for a newsletter, which could offer discounts, promo codes, and specials for your business. People love hearing about deals and this gives you a chance to collect email addresses so you can also send them future announcements about your business. Just don’t overdo it, or they’ll unsubscribe later.

There’s no point in spending money on mobile marketing, if you’re not spending the time to track the results. Most hosting vendors should be providing you with month by month statistics. Do you want to see how many people viewed your message, or opened your website page? Do you want to know how long they spent on your mobile website? Do you want to see how many email inquiries you received, or how many positive reviews? Decide what is the best method for you and be sure that your hosting company sets up the metrics for you.

Consult with an expert, such as Direct West Media Group Inc. on how you can utilize mobile marketing services to send your business on the way to success.

Start Right Here with Pay-Per-Sale Advertising

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As a small business owner, you have a tight advertising budget. You can’t afford a multi-media campaign like the big businesses. You may be a contractor, plumber, electrician, or even a lawyer. You may have a painting company, or install swimming pools & spas. You likely have under 10 employees at any given time. Running a business is an expensive venture, but you’re starting to see results.

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You don’t have to rely on traditional methods for advertising. Sure you may have your Yellow Pages ad, and a listing in Google. But it’s important to extend your reach, so you gain more customers. More customers means you can expand your business, pay off debt, and take a much-deserved break.

One modern method of advertising which you likely haven’t heard of before is called Pay-Per-Sale Advertising (PPS). This type of advertising is strictly performance-based. The only time you pay is after you have made the sale. You simply pay DWMG a commission out of the sales you have made. This is great for those who don’t have the extra capital for a large advertising campaign. You simply pay-as-you-go. You don’t pay for what you don’t need.

Direct West Media Group handles their end of the advertising, and uses their expertise to create landing pages with optimized SEO (Search Engine Optimization). Customers looking for your type of services will search online. They’ll call the number, and DWMG will screen the calls for real customers. DMWG advertises to find customers for you, and then sends you the local calls from interested parties. They generate the sales or service jobs, so you don’t have to.

With PPS online advertising, you can get free online exposure for your business. There’s no monthly expenses or maintenance fees. Your leads will call you directly, and they’ll always be local and located within your city. You won’t have to waste your time with telemarketers or people who are only bored and looking for some way to waste people’s time on the telephone.

DWMG does all the work, spending time creating your online advertising. They find local paying customers for you. You won’t have to worry about handling the advertising yourself. You’re too busy and perhaps you weren’t certain about the best way to market yourself. Let DWMG handle it all for you.

DWMG spends the time handling the inquiries and narrowing them down to real customers who are looking for your services in their city. Now you don’t have to hire employees to handle your telephone calls, when DWMG will handle this aspect of your business for you.

How it works is that after your calls have been screened down to actual interested paying customers, and you have made a sale, you will then pay a commission on that lead. So for every sale that DWMG generates, you pay a small fee. If you aren’t able to convert a lead, then you don’t pay. This is a highly-efficient method of advertising, and it really works.

Let Direct West Media Group handle your Pay Per Sale Marketing, so you can begin to see direct results in your business. When you have higher sales then you can begin to plan and grow your business from here.