The Key to Online Marketing

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keyboard-621830_640There are three main steps needed to create an effective presence in the overwhelming online world of web marketing. SEO, social media marketing, and reputation management are three of the best techniques to create a positive online presence. Best of all, they can all be easily managed by Direct West Media Group so that you don’t have to spend the time or effort trying to figure out how they can work for you. Direct West Media Group will manage each of these tasks so you can spend the time needed to manage your business more effectively.

Reputation Management Services

Most businesses can benefit from reputation management services. This type of service can help the business to fix a bad online reputation. They do this through creating a positive aura around this business. It can be hard trying to please 100% of the customers 100% of the time. Bad reviews can and do happen.

Our reputation management services will accentuate the positives of your business. Perhaps positive client reviews or your great products can be focussed on. This has the effect of pushing back any negative reviews on Google. Reputation management can also do more than fix a bad reputation, they can also create a positive image around your business, company, blog, or product.

Social Media Marketing Services

Social media marketing is one of the top services that DWMG provides. While there are many different kinds of online marketing tools, we can recommend the best ones for your business. SMM is done through online posts, blogs, photographs, videos, and other types of content. Usually Facebook and Twitter are the most important, but we can’t discount the importance of focussing on Pinterest, Tumblr, and more.

Our social media specialists will work with you to create a presence on the best social media sites. This is a beneficial service as a business that provides solutions to its potential customer base will do better than the business that relies only on one marketing tactic.

SEO—Search Engine Optimization Services

Search Engine Optimization is a technique used by the effective business marketer to ensure higher rankings for the business on Google. There are other search engines too, but Google is the most important. Since there is an overwhelming number of businesses, blogs, products and services on the web, a great web marketer will provide SEO to help your business to stand out from the crowd.

The DWMG specialists can create a positive impact on your business through our search engine optimization services. Our experts have the experience and knowledge to help get your website, products, blog, or services within the top three spots of a Google search. Most people can’t be bothered at looking at more than two or three options in a search list. Give them a reason to look at your site because it’s at the top of this list.

Please contact Direct West Media Group today for help in any of these services, or one of our other traditionally-styled advertising services.

Does Your Business Need Reputation Management?

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customerserviceIf you’ve been in business for any length of time, you’ve realized that you’re not going to be able to please 100% of your customers 100% of the time. You’ve got to expect that you’re going to get a bad review or two on online review sites, or social media. But there comes a point when you may need to do some serious work in order to repair the reputation of your business.

According to a Neilsen study in 2012, over 70% of consumers believe that online reviews are authentic. These reviews can influence a consumer’s purchasing decision. In the past word-of-mouth often influenced a person’s buying decision, and that can still be applicable today. But the ready access to the net can bring up a review of any product in seconds.

Whether it’s the fault of the business, or the fault of the consumer, it doesn’t really matter once the negative reviews start coming in. It’s time to take charge and do some repair. What are some signs that you may need to have reputation marketing done for your business?

If you have one particularly spiteful consumer, they can post multiple negative reviews on each website, under different user names. These reviews are usually much easier to have deleted, as the ISP trail can be tracked back, but it takes time contacting each site.

If it appears that more than one consumer is in agreement about an imagined wrong-doing on the business’s part, it may be time to ease the public’s mind. If it was a one-time incident, you’ll need to assure the public it won’t happen again.

If there was an issue with your business that repeatedly happened, but now you’ve fixed the problem, you’ll want to get the word out that you’ve changed your products, or your processes, and invite your customers back.

Selling faulty products can make consumers angry. It can be a difficult choice as to whether to mail out replacements, or to remove the product from the shelves. Either way, you’re going to lose money.

Most likely you’ve read in the news about serious infractions, such as refusing service to a person, or firing an employee over being sick, pregnant, or fishing something out of the garbage to eat. These are all recent headlines, and they can damage the reputation of a business, as a corporation is seen as having power over a person. Slights and discrimination are some of the worst ways that your business can be damaged, as masses of people are going to get together to boycott your business. What’s worse is that your business may hold strong morals and ethics, but the beliefs of one employee can tarnish your business.

Direct West Media Group can help you to rebuild a bad reputation through marketing and social media techniques. Contact us today to find out how we can help you get started on creating a positive presence on the net.

Five Ways to Reputation Management

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whataretheyWhile it’s difficult to please everyone all the time, particularly finicky customers and clients, reputation management can consume a greater portion of the social marketing activities of a successful online business. In the past, word-of-mouth was one of the single most important tools to grow an established business. With the advent of the internet, great reviews can enhance your business, as what’s said online can be read by your potential customers. Likewise, bad reviews can keep people away from your business, resulting in decreased profits. The good news is that there are reputation management services to help you repair the reputation of your business, so you can rise above the bad press. Getting the word out that your business will adapt to new challengers and pay attention to consumer’s opinions, will aid in the success of your business.

1. Dealing with Negative Feedback.
Sometimes the worst thing you can do is to remove bad comments from a social media page, as the damage has already been done. Customers or fans have already read the comments and reviews. Rather than trying to scoop it under the rug, it’s best to deal with tactfully. Every business has some negative feedback, but it’s the way you respond to that feedback that will keep satisfied customers returning to your business regardless of one or two disappointments.

2. Hire A Reputation Management Expert.
A successful business needs to take note of their online reputation, rather then sweeping negative comments under the rug. If negativity is being generated surrounding your enterprise, then the sooner you have online reputation management services take charge of your professional image, the sooner your reputation can be repaired.

3. Don’t Tackle Reputation Management By Yourself.


There are reasons why you shouldn’t try to repair your online reputation all by yourself. The first being that you likely can’t step back and take an objective view of the situation. Will it likely blow over, or does a qualified social media professional need to handle the intricacies of the net? Also, do you want to spend your days repairing your own reputation, or should a professional firm handle the positive press for you?

4. Reputation Management Can Be Time-Consuming.


It may seem like a big order to fulfill, but online reputation management tools can replace your bad press with new, glowing reviews of your business or enterprise. Website admins can be contacted and asked to remove comments from social media websites, though that sometimes doesn’t work. Internet reputation management services can repair a poor online reputation through special reputation management software that integrates with online social media programs. All these tasks take time, and can be extremely time-consuming.

5. Hiring A Reputation Manager Is Worth the Cost.


Reputation management consultants possess the expertise to manage your online reputation. They’ll use their own special set of reputation management tools to get your business back on track. When positive reviews start coming in about your business, your business will have the tools it needs to thrive and grow.