The Key to Online Marketing

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keyboard-621830_640There are three main steps needed to create an effective presence in the overwhelming online world of web marketing. SEO, social media marketing, and reputation management are three of the best techniques to create a positive online presence. Best of all, they can all be easily managed by Direct West Media Group so that you don’t have to spend the time or effort trying to figure out how they can work for you. Direct West Media Group will manage each of these tasks so you can spend the time needed to manage your business more effectively.

Reputation Management Services

Most businesses can benefit from reputation management services. This type of service can help the business to fix a bad online reputation. They do this through creating a positive aura around this business. It can be hard trying to please 100% of the customers 100% of the time. Bad reviews can and do happen.

Our reputation management services will accentuate the positives of your business. Perhaps positive client reviews or your great products can be focussed on. This has the effect of pushing back any negative reviews on Google. Reputation management can also do more than fix a bad reputation, they can also create a positive image around your business, company, blog, or product.

Social Media Marketing Services

Social media marketing is one of the top services that DWMG provides. While there are many different kinds of online marketing tools, we can recommend the best ones for your business. SMM is done through online posts, blogs, photographs, videos, and other types of content. Usually Facebook and Twitter are the most important, but we can’t discount the importance of focussing on Pinterest, Tumblr, and more.

Our social media specialists will work with you to create a presence on the best social media sites. This is a beneficial service as a business that provides solutions to its potential customer base will do better than the business that relies only on one marketing tactic.

SEO—Search Engine Optimization Services

Search Engine Optimization is a technique used by the effective business marketer to ensure higher rankings for the business on Google. There are other search engines too, but Google is the most important. Since there is an overwhelming number of businesses, blogs, products and services on the web, a great web marketer will provide SEO to help your business to stand out from the crowd.

The DWMG specialists can create a positive impact on your business through our search engine optimization services. Our experts have the experience and knowledge to help get your website, products, blog, or services within the top three spots of a Google search. Most people can’t be bothered at looking at more than two or three options in a search list. Give them a reason to look at your site because it’s at the top of this list.

Please contact Direct West Media Group today for help in any of these services, or one of our other traditionally-styled advertising services.

Mobile Websites – Run with it!

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As more people buy cell phones, web surfing on a small smart phone screen is the norm rather than surfing from home.

As a business owner many considerations need to be taken into account when considering whether you need a mobile version of your website. More users are browsing websites on their phones rather than on a desktop or laptop computer. At any given time how many people are actually on their computers right now? Look around at all the people with phones in their hands. If they’re not talking or texting, they’re on the net.

When people are going through their day, questions come up that need to be quickly answered with their mobile phones. Information is at their finger tips.

Mobile-ready web pages enable viewers to interact with your business easier than trying to view your full website on their tiny phone screens. A full website can slow down viewing on a mobile device. You don’t want your customers to give up before your site has loaded. Increase your conversion rate by offering a mobile site for customers to use.

A mobile website optimized for usage enables a viewer to quickly view images and text on their small cell phone screens. They can find the information they need quickly. Menus are quick and easy to find. A contact form can be filled out in seconds for any questions they may have.

It’s easy to see how mobile use can surpass laptop or desktop computer usage, as it can take several minutes of time to turn on a desktop computer. Why do that when you have your phone at hand? Your mobile website can be accessible from anywhere by your clients. Mobile websites can be found using any smart phone, it doesn’t matter what type it is.

Potential customers need to have quick access to your contact information or they’re going to shop somewhere else. Your email, phone, and address need to be quickly obtained by a few strokes of the keyboard.

A mobile site presents all your information in one easy to scroll vertical column. Photos are scaled down accordingly. There’s no need to scroll left and right or pinch the screen down. The type is legible. A mobile site may not contain as much information as a desktop version. You many need to scale down the resolution and size of photos so they don’t take a long time loading on your mobile page.

Don’t lose customers because your website hasn’t translated well to a mobile device. Your competition has a mobile website so you need one too!

Can there be any issues with running a mobile site that you should take into consideration? For one thing, your store application may work online, but not appear on a mobile site. You must be careful choosing a store application for your online web store, as it may not translate well over to a mobile site. Is there a point to having a store that only works on a computer when most of your customers will be shopping from their smart phones?

Google Yahoo, Bing, etc. all rank websites that are optimized for mobile usage much higher than a regular website. This is important when planning your SEO: Search Engine Optimization. This translates to a higher ranking on a Google first page.

If you need mobile website solutions please contact Direct West Media Group to help you with all your marketing and advertising needs.