How to Turn Marketing Goals Into Achievable Business Goals

by -

goals1Setting goals for your business is an important aspect of your business plan, but did you know that many business owners don’t realize that marketing goals should also be aligned with business goals?

Many small businesses acknowledge that they need help with Google rankings, so they can attract more website visitors, which leads to increased sales. You may be trying to generate more leads through your website email sign up list, in order to increase your sales figures. These are all great goals, but they need some more work, to help you take your business to the next level.

You need to ask yourself more detailed questions about setting values for the number of people you wish to sign up for your email list, your exact sales figure goal totals, and whether you want to be Number One in the Google Rankings, or just on the First Page.

Start by defining actual sales figures desired over a twelve month period. For example, set goals of how many actual website visitors you’re aiming for. Of those visitors, set a realistic percentage that’ll convert into leads, and from those leads, how many actual paying customers will you have. Of those customers, how much income will they bring to your business?

Consider how many sales leads your email list needs to generate. Do you want to focus on providing content for the remaining potential customers on your email list, so they can be a source of sales in the future?

Exactly how high do you need to rank in Google Rankings, and if you can make it to the number one spot, what is your best estimate on how many customers do you think it will bring to your website over the course of a year? Of that figure, estimate what percentage of those visitors will actual purchase products or services through your website.

Exactly how much revenue do you need to generate over the course of one year? Your marketing efforts should be focused on meeting your financial business expectations. Keeping in mind that you need to cover your business expenses, you may need to adjust your expected sales figures.

How much traffic do you need to lead to your website, in order to cover your financial goals? Is your website performing well in that area, or is it dead in the water? It may be time to do an overhaul, in order to attract more traffic. You only have about ten seconds to make a positive impression. A mobile website can also increase your conversion rate, by impressing potential customers through attractive graphics, inviting them to give your business a call.

Set quarterly benchmarks for your business plan. At the end of each quarter you can sit down and see if you hit all targets. If not, where does your marketing plan need to be tweaked? What sort of impact did your marketing budget have on your goals? You many need to refocus your marketing plan.

Now you can see how you’re just taken your business plan to the next level, by aligning marketing goals with your business goals. If you have a separate business management team, then be sure they keep the marketing group in the loop as well. Please contact Direct West Media Group Inc., for help in taking your business to the next level by aligning marketing goals with business goals.

Increase Your Conversion Rate Through Retargeting

by -

Your online web store may be doing well, but is there anything you can do about your conversion rate? Customers are spending time on the site, and wandering around placing items in the shopping cart. But, they’re clicking away before they even have a chance to place their orders. And, they’re doing it before they even enter their email address, so you can’t send them an email asking if they wish to complete their orders. Can there be a way to bring them back to your site?

Retargeting is a great way to increase the conversion rate on your site. The technology is quite simple, utilizing simple javascript code. Your customers will see your website’s ad on other sites. It’ll follow the customer around, so they remember to return to your site to complete their orders.

A simple javascript is placed on both the business website, and the customer’s computer. It’s quite normal for the big sites to place cookies on your computer, and you’ll find this in their policy guidelines.

When customers visit other sites, the cookie on their computer will work with the cookie on the website, so that your business ad will pop up.

The customer will see an ad from a website that they already visited. This will tweak their brains into remembering that they visited this site before. They’ll think about how successful you are, as your ads are all over the place! Perhaps they should go back and have another look at your site.

The customer will click on your ad on each website they visit, bringing you right back to your website again.

If they already have an order in their shopping cart, they can complete it. Or, they can simply have another look around and create a brand new order. The more times they visit, the greater the chances that they’ll be placing an order with you in the future.

The more times you can assert your business in a customer’s mind, the greater the chances that they’ll visit your website and actually place an order.

Sometimes customers are too busy to complete an online order. They mean to return, but forget. Perhaps the boss just walked in, so they had to close the window. They meant to visit your site from home, but now they don’t have the address. The next day they’re on the computer again, visiting another site, and there’s your business ad. Now, they remember where they visited the day before! When you remind them about your business through retargeting ads, it’ll increase the chances of them placing an order with you.

Retargeting will increase your conversion rate and that’ll mean higher sales for you. It won’t be a bad thing when customers click away from your site, as they’re guaranteed to see your ads on other sites now.

Please contact Direct West Media Group to discuss how you can utilize retargeting for your own website. It’s an extremely effective method of advertising, even better than just placing ads on any website at random and hope that people click through.

Retargeting is an effective and affordable method of increasing your customer conversion rate, so that your orders increase as well. Your business will thrive when your clever marketing techniques bring customers back again and again.

How Can Retargeting Work for You?

by -

One of the mysteries of website marketing is website retargeting. Likely not too many new website owners will understand what it is, or how it works. It’s a highly effective marketing tool, used by many websites to gain a higher conversion rate for their online businesses.

A major issue for most websites is the conversion rate. Can you interest your customers enough to have them take action on your website? If you own an online store, a higher conversion rate can be extremely important. The higher the rate, the more sales you’ll have.

Depending on your type of business, a conversion may not necessarily be related to ordering one of your products. A business may wish to encourage potential customers to email a question to them. Or, as a business, you may have an email sign up form, offering to send them a newsletter once a week. As you keep track of statistics, it’s important to compare the number of visitors to your actual conversion rate. If 2% of your website visitors clicked on your contact form to receive your newsletter, than that’s a 2% conversion rate.

Depending on the type of website you have, conversion rates may be more important for some. For example, if you have an online store, and you depend solely on the income from that store, you need to not only bring buyers to your site, but also encourage them to make purchases, through attractive photographs and descriptions on your site.

This is where retargeting comes in handy. Let’s say that last week you had 200 visitors to your online web shop. Of those, only 50 made a purchase. The other 150 browsed your goods, but then left your site after a few minutes. You’re not really certain why they had a look around and left. Perhaps they didn’t like what they saw, or didn’t find what they were looking for. Maybe, like most of us, they just didn’t have the time to spend looking around.

Most business owners would think that’s it, those customers are permanently gone. Of those 150 perhaps a few may return and make purchases when it’s more convenient to them.

With the use of retargeting, you can reach those customers who didn’t convert immediately.

The technology is actually quite simple. Much like most of the web, cookies are utilized by your site. A little Javascript code is anonymously used that follows your audience around the web.

You may have noticed this before, when you’ve visited one website, then you leave. Later you see their ads all over the place. What a popular business, you think to yourself! But there is obviously a little trick that websites do to achieve this.

A cookie is placed on your company website. When a customer visits, a cookie is placed onto their computer. Cookies are used by virtually most larger websites today, especially any with shopping cart applications.

When your customer is browsing the web later, this cookie will let each of their visited websites know that the website should show a particular ad. This results in your ads being shown only to the customers who have previously visited your website.

You can see how clever this technology is. If this is something that you feel would be beneficial to your own website business, please contact Direct West Media Group Inc. now. Their marketing specialists have the expertise and knowledge to help your business grow.