You’re On Your Way with Mobile Marketing

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Mobile marketing is a way for you to reach your customers on their mobile phones. Every day more companies are marketing their services by mobile phone. Almost everyone has a smart phone nowadays, even teenagers and seniors. Whether your customers are using an iPhone, Samsung Galaxy, Android, Blackberry, or iPad, they’re all waiting for your business to go mobile.

If you’re marketing your business towards a certain market segment, then it makes sense to cover all your bases. Mobile marketing can be an affordable and highly efficient method of helping your business to grow. Here are five tips to get you on your way with mobile marketing.

Set up a Facebook page for your business. Be sure to add content every day, including comments and photographs. People also enjoying watching videos. Ask questions on Facebook, such as where does everyone live, or do they have a pet? Show your customers that you care about them. Offer a giveaway. Facebook users love contests.

Create a smart phone app. People love apps that have short quizzes or games in them. If you own a shoe store you could have an app where your model can try on different shoe styles. If you’re a contractor, you could have an app where you can try out different paint colors on a wall, and move around objects to design your own room. If you’re a lawyer, you could have a quiz where people have to answer multiple choice questions. A pizza restaurant could have an app where you can build a pizza on your screen and then post it to Facebook. When you embed that option within your app, it’s free advertising, as every time a customer shares your photos, your business name will appear on the photo as well.

Offer a discount coupon and post it to your Facebook or other social media accounts. That way, when the corresponding code is used, you know exactly where your customers are coming from. People love coupons, even if it’s 5% off. Every little bit helps nowadays. Be sure to mention that if they visit your business in person that they can just show the coupon to the cashier on their smartphone. Many people don’t even have easy access to a printer nowadays, so make it easy for them to cash in.

Have an area where people can enter their email address to sign up for a newsletter, which could offer discounts, promo codes, and specials for your business. People love hearing about deals and this gives you a chance to collect email addresses so you can also send them future announcements about your business. Just don’t overdo it, or they’ll unsubscribe later.

There’s no point in spending money on mobile marketing, if you’re not spending the time to track the results. Most hosting vendors should be providing you with month by month statistics. Do you want to see how many people viewed your message, or opened your website page? Do you want to know how long they spent on your mobile website? Do you want to see how many email inquiries you received, or how many positive reviews? Decide what is the best method for you and be sure that your hosting company sets up the metrics for you.

Consult with an expert, such as Direct West Media Group Inc. on how you can utilize mobile marketing services to send your business on the way to success.

Start Right Here with Pay-Per-Sale Advertising

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As a small business owner, you have a tight advertising budget. You can’t afford a multi-media campaign like the big businesses. You may be a contractor, plumber, electrician, or even a lawyer. You may have a painting company, or install swimming pools & spas. You likely have under 10 employees at any given time. Running a business is an expensive venture, but you’re starting to see results.

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You don’t have to rely on traditional methods for advertising. Sure you may have your Yellow Pages ad, and a listing in Google. But it’s important to extend your reach, so you gain more customers. More customers means you can expand your business, pay off debt, and take a much-deserved break.

One modern method of advertising which you likely haven’t heard of before is called Pay-Per-Sale Advertising (PPS). This type of advertising is strictly performance-based. The only time you pay is after you have made the sale. You simply pay DWMG a commission out of the sales you have made. This is great for those who don’t have the extra capital for a large advertising campaign. You simply pay-as-you-go. You don’t pay for what you don’t need.

Direct West Media Group handles their end of the advertising, and uses their expertise to create landing pages with optimized SEO (Search Engine Optimization). Customers looking for your type of services will search online. They’ll call the number, and DWMG will screen the calls for real customers. DMWG advertises to find customers for you, and then sends you the local calls from interested parties. They generate the sales or service jobs, so you don’t have to.

With PPS online advertising, you can get free online exposure for your business. There’s no monthly expenses or maintenance fees. Your leads will call you directly, and they’ll always be local and located within your city. You won’t have to waste your time with telemarketers or people who are only bored and looking for some way to waste people’s time on the telephone.

DWMG does all the work, spending time creating your online advertising. They find local paying customers for you. You won’t have to worry about handling the advertising yourself. You’re too busy and perhaps you weren’t certain about the best way to market yourself. Let DWMG handle it all for you.

DWMG spends the time handling the inquiries and narrowing them down to real customers who are looking for your services in their city. Now you don’t have to hire employees to handle your telephone calls, when DWMG will handle this aspect of your business for you.

How it works is that after your calls have been screened down to actual interested paying customers, and you have made a sale, you will then pay a commission on that lead. So for every sale that DWMG generates, you pay a small fee. If you aren’t able to convert a lead, then you don’t pay. This is a highly-efficient method of advertising, and it really works.

Let Direct West Media Group handle your Pay Per Sale Marketing, so you can begin to see direct results in your business. When you have higher sales then you can begin to plan and grow your business from here.

Five Reasons Traditional Advertising No Longer Works

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It wasn’t that long ago when the only methods of advertising were placing ads in newspapers, magazines, and the Yellow Pages. In the pre-computer era there were no computers where you could search for businesses, nor Facebook, Twitter, or web or mobile-based websites. A potential customer would pull out the Yellow Pages phone book, and search by hand through the pages, to find the desired business. Businesses would place ads in newspapers and magazines.

With the advent of the computer age, suddenly everyone has a website and all companies are listed on Google, Yelp, and other review-based sites. New technology calls for new techniques. Mobile marketing is the wave of the future, with more people snapping up smartphones each month. Retargeting is an effective advertising technique where your ad follows a buyer around the internet.

Here are five reasons why traditional advertising methods don’t work anymore and you need to move to the internet.

1. Does anyone actually use a phone book today? They don’t even drop them off at homes anymore, you have to go and pick one up if you want one. Most people have no room to store them, and hate wasting a tree, only to toss them in the recycling bin at the end of the year. Why waste money advertising in a directory that no one looks at anymore? Even the Yellow Pages has moved online.

2. Newspaper advertising is so cost-prohibitive now that only the most successful companies do it. Do you really want to compete with big corporations? Will your local customer even notice your store ad, when the Big 3 are also advertising in the paper? Most newspapers are discarded after two hours, and your ad with them.

3. People hold onto a magazine a bit longer, and may even pass it along, before tossing in the trash. Most magazine readerships are so specialized now, that likely your business won’t align with its readership. Not only that, but magazines usually have national readership. If you’re trying to attract local customers to your business, it’s just not cost-effective to place an ad in a magazine that your customers will never read. Does your business have anything to do with cats, cars, or fashion? Because that seems to be what is on most store shelves nowadays. There’s no point in advertising in a cat magazine if you’re a parts manufacturer or a dentist.

4. Newspapers and magazines have been laying off workers in the tens of thousands. Every day in the news, there’s an article about yet another publisher shutting down their print operations. Tons of employees are being laid off, because the business failed to move online. That should tell you right there that it’s time to try the newest online advertising methods.

5. Everyone looks to the internet for information, and your company should be on there too. The internet is the one-stop-shop for finding information about businesses. Even the 411 telephone directory services have been suffering, so even they have been offering internet-based directory services. The internet is the first place your company needs to be.

It’s time to brush off your advertising campaign and start afresh. There are many modern-day advertising avenues open to you, that produce results. Contact Direct West Media Group Inc. for all your advertising solutions.