A Mobile Website that Goes with You

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?????????????????????????????????????????????????????????????????????????????Most businesses today have a significant online presence, from a website, to a high Google ranking, and great reviews on Yelp and other review sites. What you may be missing out on is optimizing your website for mobile usage, as this can play a huge role in attracting more customers to your business.

Many businesses may be wondering if now is the right time to create a mobile website. You only have to ask your friends how many use mobile phones, and most likely it is most of them. You could be losing out, if your website hasn’t been optimized for mobile usage, leaving your customers frustrated, as a regular website can load slowly on a mobile phone.

Do you want to be losing out on valuable customers by scaring them away with a bulky website? Whether you run an online business or a brick and mortar shop, your customers want to find your website to quickly find the information they need. If your website won’t load on their phone, they’re going to head to the next Google listing and check them out. The business that has their website optimized for mobile usage, with a prominent phone number at the top of the screen, is going to be the one to get their business. What a shame that you decided to wait.

A mobile website is set up differently than a desktop website. Graphics will be smaller, so they are easily viewable on a small mobile screen. Most graphics and videos should be turned off, as they’ll slow down the user’s browsing ability, as well as using up their valuable data. Contact information needs to be right at the top of the screen, inviting a potential customer to give you a call for more information.

Mobile phone users enjoy using their smart phones. That’s why they carry them around. They need services or goods, and they want to call businesses for directions, deals, and orders. Make it easy for them by setting up a mobile website for your business.

There could potentially be a higher conversion rate on a mobile website, than with a desktop website. For example, if you own a pizza place, and someone is browsing online for the best pizza place in town, when they find your business on their mobile phone, they’ll be more inclined to give you a call. A mobile phone user generally needs a product or service quickly, and the sooner you can provide it to them via your mobile website, the happier your customer will be.

Knowing your audience is the best way to decide whether to get your website converted to a mobile website as well. If you’re looking to attract a younger crowd with your services or products, than a mobile website is the way to go, as well as for any adult who may be searching for exactly what your company is offering.

Also keep in mind that many people today are dumping their PC computers for a tablet. Mobile websites are also a great way to reach the ever expanding tablet market as well.

Don’t wait any longer, now is the best time to optimize your website for mobile phone usage. A mobile website will go with you, and help your business to succeed online, by drawing in all those customers who are also on the go. Please contact Direct West Media Group Inc. for assistance in setting up your very own mobile website.

How to Turn Marketing Goals Into Achievable Business Goals

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goals1Setting goals for your business is an important aspect of your business plan, but did you know that many business owners don’t realize that marketing goals should also be aligned with business goals?

Many small businesses acknowledge that they need help with Google rankings, so they can attract more website visitors, which leads to increased sales. You may be trying to generate more leads through your website email sign up list, in order to increase your sales figures. These are all great goals, but they need some more work, to help you take your business to the next level.

You need to ask yourself more detailed questions about setting values for the number of people you wish to sign up for your email list, your exact sales figure goal totals, and whether you want to be Number One in the Google Rankings, or just on the First Page.

Start by defining actual sales figures desired over a twelve month period. For example, set goals of how many actual website visitors you’re aiming for. Of those visitors, set a realistic percentage that’ll convert into leads, and from those leads, how many actual paying customers will you have. Of those customers, how much income will they bring to your business?

Consider how many sales leads your email list needs to generate. Do you want to focus on providing content for the remaining potential customers on your email list, so they can be a source of sales in the future?

Exactly how high do you need to rank in Google Rankings, and if you can make it to the number one spot, what is your best estimate on how many customers do you think it will bring to your website over the course of a year? Of that figure, estimate what percentage of those visitors will actual purchase products or services through your website.

Exactly how much revenue do you need to generate over the course of one year? Your marketing efforts should be focused on meeting your financial business expectations. Keeping in mind that you need to cover your business expenses, you may need to adjust your expected sales figures.

How much traffic do you need to lead to your website, in order to cover your financial goals? Is your website performing well in that area, or is it dead in the water? It may be time to do an overhaul, in order to attract more traffic. You only have about ten seconds to make a positive impression. A mobile website can also increase your conversion rate, by impressing potential customers through attractive graphics, inviting them to give your business a call.

Set quarterly benchmarks for your business plan. At the end of each quarter you can sit down and see if you hit all targets. If not, where does your marketing plan need to be tweaked? What sort of impact did your marketing budget have on your goals? You many need to refocus your marketing plan.

Now you can see how you’re just taken your business plan to the next level, by aligning marketing goals with your business goals. If you have a separate business management team, then be sure they keep the marketing group in the loop as well. Please contact Direct West Media Group Inc., for help in taking your business to the next level by aligning marketing goals with business goals.

What You Need to Know About Mobile Marketing

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cellMobile marketing is one of the most cost-effective methods of advertising today. Traditional advertising used to be so expensive. You’d spend a few thousand dollars on a back page ad in the newspaper and hope for the best. Unfortunately, the paper would be tossed in the trash the next day. The best you could hope for was exposure, rather than increased profits.

Today, everyone has a cell phone, and the smart business owner will focus their marketing efforts on mobile phone users. Even children and seniors own a cell phone to keep in touch with family. It pays to focus on these markets, rather than outdated traditional advertising methods.

Mobile marketing isn’t just about making an app. There’s many software companies that offer to make an app for your business, for a reasonable price. However, there’s very little programming involved, and they’ll just plonk your business details into a template. This will end up being a boring app that no one will use, as mobile phone users tire of similar apps. The mobile app market is flooded. Before you go spending a lot of money, carefully consider how much return it will deliver. So, either develop a fabulous app from scratch, or skip it completely. There are better ways to do mobile marketing.

When you create your mobile website, consider your target market. If you own a plumbing repair company, your website better have the phone number right at the top. Consider why someone will contact you. Most likely they’ll have a broken pipe, a sewer backup or a broken toilet. When they’re on their cell phone, they want a plumber, and they want him now. Don’t make your customer wade through endless photographs and text. Tailor your mobile web page to your target customer.

You should leave mobile advertising to the experts, rather than trying to figure it out yourself. By doing so, you can avoid several costly mistakes. Let someone else handle all the work for you. An expert knows exactly which steps to take, and has their own team of experts available. Don’t waste your time hiring a programmer, when you may not even need one. Hire a professional marketing firm to help you out.

Mobile websites are also set up differently than websites made for computer use. Smart phone screens are small, though some cell phone providers are starting to make larger ones, such as the Samsung Galaxy. Also consider that many people have limited data plans, as they’re on a budget. Wifi access isn’t always available. Don’t turn away customers because you have endless photos on your website. You can always have a link to more photos, if you really need them.

Don’t place videos on your website that automatically start playing, This will alienate your customers. Give them an option to press the “play” button. Automatically playing videos have to be one of the most frustrating aspects of websites nowadays. They’re even annoying when viewing from the computer.

If you require any assistance in setting up your mobile marketing plan, please contact Direct West Media Group Inc. They have the experience in handling all your mobile marketing needs, so you can free up time to take care of the more important aspects of your business.