A Mobile Website that Goes with You

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?????????????????????????????????????????????????????????????????????????????Most businesses today have a significant online presence, from a website, to a high Google ranking, and great reviews on Yelp and other review sites. What you may be missing out on is optimizing your website for mobile usage, as this can play a huge role in attracting more customers to your business.

Many businesses may be wondering if now is the right time to create a mobile website. You only have to ask your friends how many use mobile phones, and most likely it is most of them. You could be losing out, if your website hasn’t been optimized for mobile usage, leaving your customers frustrated, as a regular website can load slowly on a mobile phone.

Do you want to be losing out on valuable customers by scaring them away with a bulky website? Whether you run an online business or a brick and mortar shop, your customers want to find your website to quickly find the information they need. If your website won’t load on their phone, they’re going to head to the next Google listing and check them out. The business that has their website optimized for mobile usage, with a prominent phone number at the top of the screen, is going to be the one to get their business. What a shame that you decided to wait.

A mobile website is set up differently than a desktop website. Graphics will be smaller, so they are easily viewable on a small mobile screen. Most graphics and videos should be turned off, as they’ll slow down the user’s browsing ability, as well as using up their valuable data. Contact information needs to be right at the top of the screen, inviting a potential customer to give you a call for more information.

Mobile phone users enjoy using their smart phones. That’s why they carry them around. They need services or goods, and they want to call businesses for directions, deals, and orders. Make it easy for them by setting up a mobile website for your business.

There could potentially be a higher conversion rate on a mobile website, than with a desktop website. For example, if you own a pizza place, and someone is browsing online for the best pizza place in town, when they find your business on their mobile phone, they’ll be more inclined to give you a call. A mobile phone user generally needs a product or service quickly, and the sooner you can provide it to them via your mobile website, the happier your customer will be.

Knowing your audience is the best way to decide whether to get your website converted to a mobile website as well. If you’re looking to attract a younger crowd with your services or products, than a mobile website is the way to go, as well as for any adult who may be searching for exactly what your company is offering.

Also keep in mind that many people today are dumping their PC computers for a tablet. Mobile websites are also a great way to reach the ever expanding tablet market as well.

Don’t wait any longer, now is the best time to optimize your website for mobile phone usage. A mobile website will go with you, and help your business to succeed online, by drawing in all those customers who are also on the go. Please contact Direct West Media Group Inc. for assistance in setting up your very own mobile website.

Have You Mobile-Optimized Your Website?

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In order for businesses to thrive in today’s crowded market, they need to not only have an online website, but a mobile website as well. More than half of Americans currently own a smart phone. With smart phones being so affordable now, many consumers forgo a computer at home, using their smart phones instead.

Smart phones are used for everything from phone calls, texting, taking photographs, playing games, using apps, and surfing the net. Most smart phone data packages are becoming more affordable, or even have no-limit rates. You only have to walk down the street to see the number of people using their smart phones for non-phone call use.

When you need to hire an expert to create a mobile website for you, here’s some tips to keep in mind. The more you plan in advance, the more affordable your mobile website programming package will be.

1. Company name and contact information should be on the landing page. Smart phones may be handy, but they have tiny screens, and it can ease frustration if you provide all your business details on the main page, such as address, phone number, and email. That way when your customer needs to quickly look up your address, they won’t get frustrated when they’re on the way to visit you.

2. If your business has more than one location, set up your landing page so that users can first choose their preferred location, before entering the site. Sometimes different locations have different deals, or pricing. Don’t annoy your customers by having conflicting information on one page. This is especially handy for businesses who have a USA and a Canada site.

3. Decide which photographs are most important. Don’t leave your customers scrolling through several images, select one or two, the ones that most represent your business, or your products. You can always have more photos on additional menu pages, if it’s a business that relies on photographs, such as a photographer or a florist.

4. Include a map, so that your customers can find you. This is not so important on the home computer when a user can just open a second window in google, but on a smart phone, provide a handy map so your customers can easily find you. You won’t believe the number of people who use smart phones to look up directions to find businesses.

5. Have an easy drop down menu for any options you don’t wish to list on the main page. If you own a car dealership you may create a separate menu button for each type of car. Just don’t list too many options, you don’t want to overwhelm your buyers, when you want to entice them to visit your business on site.

Carefully plan what elements you wish to place on your mobile website, so that you can present them to your mobile website designer. It’ll save on time and money if you’re organized in advance, rather than going back and forth several times a day. Once your mobile website is online, you’ll be extending your customer reach to everyone who is interested in your business.

If you have any questions about how to set up a mobile website, contact Direct West Media Group Inc., and we’ll be happy to create a fantastic mobile website for you.