Five Ways to Reputation Management

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whataretheyWhile it’s difficult to please everyone all the time, particularly finicky customers and clients, reputation management can consume a greater portion of the social marketing activities of a successful online business. In the past, word-of-mouth was one of the single most important tools to grow an established business. With the advent of the internet, great reviews can enhance your business, as what’s said online can be read by your potential customers. Likewise, bad reviews can keep people away from your business, resulting in decreased profits. The good news is that there are reputation management services to help you repair the reputation of your business, so you can rise above the bad press. Getting the word out that your business will adapt to new challengers and pay attention to consumer’s opinions, will aid in the success of your business.

1. Dealing with Negative Feedback.
Sometimes the worst thing you can do is to remove bad comments from a social media page, as the damage has already been done. Customers or fans have already read the comments and reviews. Rather than trying to scoop it under the rug, it’s best to deal with tactfully. Every business has some negative feedback, but it’s the way you respond to that feedback that will keep satisfied customers returning to your business regardless of one or two disappointments.

2. Hire A Reputation Management Expert.
A successful business needs to take note of their online reputation, rather then sweeping negative comments under the rug. If negativity is being generated surrounding your enterprise, then the sooner you have online reputation management services take charge of your professional image, the sooner your reputation can be repaired.

3. Don’t Tackle Reputation Management By Yourself.


There are reasons why you shouldn’t try to repair your online reputation all by yourself. The first being that you likely can’t step back and take an objective view of the situation. Will it likely blow over, or does a qualified social media professional need to handle the intricacies of the net? Also, do you want to spend your days repairing your own reputation, or should a professional firm handle the positive press for you?

4. Reputation Management Can Be Time-Consuming.


It may seem like a big order to fulfill, but online reputation management tools can replace your bad press with new, glowing reviews of your business or enterprise. Website admins can be contacted and asked to remove comments from social media websites, though that sometimes doesn’t work. Internet reputation management services can repair a poor online reputation through special reputation management software that integrates with online social media programs. All these tasks take time, and can be extremely time-consuming.

5. Hiring A Reputation Manager Is Worth the Cost.


Reputation management consultants possess the expertise to manage your online reputation. They’ll use their own special set of reputation management tools to get your business back on track. When positive reviews start coming in about your business, your business will have the tools it needs to thrive and grow.

A Mobile Website that Goes with You

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?????????????????????????????????????????????????????????????????????????????Most businesses today have a significant online presence, from a website, to a high Google ranking, and great reviews on Yelp and other review sites. What you may be missing out on is optimizing your website for mobile usage, as this can play a huge role in attracting more customers to your business.

Many businesses may be wondering if now is the right time to create a mobile website. You only have to ask your friends how many use mobile phones, and most likely it is most of them. You could be losing out, if your website hasn’t been optimized for mobile usage, leaving your customers frustrated, as a regular website can load slowly on a mobile phone.

Do you want to be losing out on valuable customers by scaring them away with a bulky website? Whether you run an online business or a brick and mortar shop, your customers want to find your website to quickly find the information they need. If your website won’t load on their phone, they’re going to head to the next Google listing and check them out. The business that has their website optimized for mobile usage, with a prominent phone number at the top of the screen, is going to be the one to get their business. What a shame that you decided to wait.

A mobile website is set up differently than a desktop website. Graphics will be smaller, so they are easily viewable on a small mobile screen. Most graphics and videos should be turned off, as they’ll slow down the user’s browsing ability, as well as using up their valuable data. Contact information needs to be right at the top of the screen, inviting a potential customer to give you a call for more information.

Mobile phone users enjoy using their smart phones. That’s why they carry them around. They need services or goods, and they want to call businesses for directions, deals, and orders. Make it easy for them by setting up a mobile website for your business.

There could potentially be a higher conversion rate on a mobile website, than with a desktop website. For example, if you own a pizza place, and someone is browsing online for the best pizza place in town, when they find your business on their mobile phone, they’ll be more inclined to give you a call. A mobile phone user generally needs a product or service quickly, and the sooner you can provide it to them via your mobile website, the happier your customer will be.

Knowing your audience is the best way to decide whether to get your website converted to a mobile website as well. If you’re looking to attract a younger crowd with your services or products, than a mobile website is the way to go, as well as for any adult who may be searching for exactly what your company is offering.

Also keep in mind that many people today are dumping their PC computers for a tablet. Mobile websites are also a great way to reach the ever expanding tablet market as well.

Don’t wait any longer, now is the best time to optimize your website for mobile phone usage. A mobile website will go with you, and help your business to succeed online, by drawing in all those customers who are also on the go. Please contact Direct West Media Group Inc. for assistance in setting up your very own mobile website.

Increase Your Conversion Rate Through Retargeting

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Your online web store may be doing well, but is there anything you can do about your conversion rate? Customers are spending time on the site, and wandering around placing items in the shopping cart. But, they’re clicking away before they even have a chance to place their orders. And, they’re doing it before they even enter their email address, so you can’t send them an email asking if they wish to complete their orders. Can there be a way to bring them back to your site?

Retargeting is a great way to increase the conversion rate on your site. The technology is quite simple, utilizing simple javascript code. Your customers will see your website’s ad on other sites. It’ll follow the customer around, so they remember to return to your site to complete their orders.

A simple javascript is placed on both the business website, and the customer’s computer. It’s quite normal for the big sites to place cookies on your computer, and you’ll find this in their policy guidelines.

When customers visit other sites, the cookie on their computer will work with the cookie on the website, so that your business ad will pop up.

The customer will see an ad from a website that they already visited. This will tweak their brains into remembering that they visited this site before. They’ll think about how successful you are, as your ads are all over the place! Perhaps they should go back and have another look at your site.

The customer will click on your ad on each website they visit, bringing you right back to your website again.

If they already have an order in their shopping cart, they can complete it. Or, they can simply have another look around and create a brand new order. The more times they visit, the greater the chances that they’ll be placing an order with you in the future.

The more times you can assert your business in a customer’s mind, the greater the chances that they’ll visit your website and actually place an order.

Sometimes customers are too busy to complete an online order. They mean to return, but forget. Perhaps the boss just walked in, so they had to close the window. They meant to visit your site from home, but now they don’t have the address. The next day they’re on the computer again, visiting another site, and there’s your business ad. Now, they remember where they visited the day before! When you remind them about your business through retargeting ads, it’ll increase the chances of them placing an order with you.

Retargeting will increase your conversion rate and that’ll mean higher sales for you. It won’t be a bad thing when customers click away from your site, as they’re guaranteed to see your ads on other sites now.

Please contact Direct West Media Group to discuss how you can utilize retargeting for your own website. It’s an extremely effective method of advertising, even better than just placing ads on any website at random and hope that people click through.

Retargeting is an effective and affordable method of increasing your customer conversion rate, so that your orders increase as well. Your business will thrive when your clever marketing techniques bring customers back again and again.