How to Turn Marketing Goals Into Achievable Business Goals

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goals1Setting goals for your business is an important aspect of your business plan, but did you know that many business owners don’t realize that marketing goals should also be aligned with business goals?

Many small businesses acknowledge that they need help with Google rankings, so they can attract more website visitors, which leads to increased sales. You may be trying to generate more leads through your website email sign up list, in order to increase your sales figures. These are all great goals, but they need some more work, to help you take your business to the next level.

You need to ask yourself more detailed questions about setting values for the number of people you wish to sign up for your email list, your exact sales figure goal totals, and whether you want to be Number One in the Google Rankings, or just on the First Page.

Start by defining actual sales figures desired over a twelve month period. For example, set goals of how many actual website visitors you’re aiming for. Of those visitors, set a realistic percentage that’ll convert into leads, and from those leads, how many actual paying customers will you have. Of those customers, how much income will they bring to your business?

Consider how many sales leads your email list needs to generate. Do you want to focus on providing content for the remaining potential customers on your email list, so they can be a source of sales in the future?

Exactly how high do you need to rank in Google Rankings, and if you can make it to the number one spot, what is your best estimate on how many customers do you think it will bring to your website over the course of a year? Of that figure, estimate what percentage of those visitors will actual purchase products or services through your website.

Exactly how much revenue do you need to generate over the course of one year? Your marketing efforts should be focused on meeting your financial business expectations. Keeping in mind that you need to cover your business expenses, you may need to adjust your expected sales figures.

How much traffic do you need to lead to your website, in order to cover your financial goals? Is your website performing well in that area, or is it dead in the water? It may be time to do an overhaul, in order to attract more traffic. You only have about ten seconds to make a positive impression. A mobile website can also increase your conversion rate, by impressing potential customers through attractive graphics, inviting them to give your business a call.

Set quarterly benchmarks for your business plan. At the end of each quarter you can sit down and see if you hit all targets. If not, where does your marketing plan need to be tweaked? What sort of impact did your marketing budget have on your goals? You many need to refocus your marketing plan.

Now you can see how you’re just taken your business plan to the next level, by aligning marketing goals with your business goals. If you have a separate business management team, then be sure they keep the marketing group in the loop as well. Please contact Direct West Media Group Inc., for help in taking your business to the next level by aligning marketing goals with business goals.

How to Extend Your Reach

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Business owners may be under the delusion that they should only advertise or market their business with one form of media. Perhaps you advertise your company in your local newspaper. You have a basic website and Twitter account set up. But the more avenues you use, the wider the reach to your audience.

What are some different methods to advertise or market your business? Wading through the options can take some time. Most businesses have a website but you’d be surprised at how many don’t. With today’s tech savvy shoppers, if you’re not online, you’re likely not going to get a visit.

Today, a savvy shopper will do their research before deciding if your business is worth a visit. They’ll check Yelp and Google Reviews to see your rating. They’ll visit your business’s website to see the range of services and products you provide. Can they order products online? How about ordering services? Can they order a meal online for takeout? If you run a restaurant, the menu should be posted online.

Customer testimonials posted to your website are a great way to advertise. Reading favorable reviews can draw someone to your business. You can place comment cards on your counter and offer a prize draw at the end of the month, to people who filled out the comments form.

Many small business owners refuse to use social media, claiming it’s a waste of time. But if you’re a business owner, and you ignore the value of social media, you’re missing out on a whole different consumer market. There’s thousands of social media sites, but Twitter, Facebook, Pinterest, Google +, and Tumblr are holding steady for being the most popular.

Each social media site draws their own niche crowd. Social media can be used to promote your business. Once you’re set up, accounts should be updated daily. If you have coupons or specials, they can be posted online. If you have a shopping club card, you could talk about it. You may want to post photos of merchandise. Social media accounts don’t need to constantly promote your business. You can provide some fun articles and photos here too. For example, if you run a catering company, you could have a blog with party ideas. That way you’re not tiring your audience with constant chatter about coming in for a visit.

Video killed the radio star may be true, but podcasting is in, particularly with the younger crowd. Listening to radio and audio over the net has been steadily growing. There are many popular podcasts to listen to. And, advertising on a podcast is one of the options to advertise your business. It can be a whole lot cheaper than advertising on your local radio station too. So, give this a consideration.

Large format visual display billboards are often overlooked by small business owners. They are a highly effective way to reach that part of your audience who doesn’t have time to be online. They’ll effectively advertise your business on billboards near popular transit flows.

Television ads don’t have to be expensive. Most cities have a local cable channel where they run local programming. You can have an affordable 30 second spot and your message will directly reach your target market.

You can see that there are several different advertising and marketing models for you to choose from. Please contact Direct West Media Group Inc. and they’ll help you organize the best marketing plan for your business.

Finding Your Beacon Through the Fog

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You’ve done your research and know there’s a market for your business. It can take time to build up your clientele. How exactly should you start your marketing plan? There are many different avenues, some more costly than others. How can you create a marketing plan while still having time to run your business?

There are almost as many advertising and marketing groups as there are businesses. Wading through your options can be much like a ship at sea trying to find the nearest lighthouse beacon. Some marketing groups are brighter than others. You can’t base quality on the amount of money they charge.

Contact Direct West Media Group for all your business and marketing needs. We provide a one-stop shop with our experienced Account Managers. Our staff have the expertise and knowledge that you require in order to successfully market your business. We’ll work within your budget and provide fair market pricing for our services. We’ll work with you to create a marketing plan that works for your business, not something that comes from any ship’s hold. Each type of business needs an individualized marketing plan.

If you’ve contacted the busiest ad agencies only to find that they don’t return your calls, it’s time to find someone who genuinely cares about your business. Direct West Media Group’s account managers will develop a business relationship with you. They’ll be available to you during normal business hours should you have any questions. No question is too big or small. Please ask away!

As a business owner you don’t have time to spend updating online social media or obtaining printing quotes. Even setting up social media accounts can take some time. There’s pitfalls to each. Did you know that Twitter will suspend your account if you do too many Follows in one day? Did you know that you can’t sign up on Linkedin as a business, that it has to be under the owner’s name? There are so many little rules, and you don’t want to be shut out of your social media account before you’ve even gotten started. Finding the right printer for your business marketing tools can be tricky too. Some printers only make signs, some only make stationery. If you’re wanting to publish a small informative brochure it can be tricky finding an excellent printer who’ll provide you with great service.

With Direct West Media Group, you can find out how to make your business stand out in the crowd. We provide a variety of business services, from enhancing brand awareness and recognition to advertising and marketing services. We’ll help you increase sales and find the ideal clientele.

A new business owner likely doesn’t have the time or expertise to handle their own direct marketing and advertising. Don’t push it off to the side, leaving your business sinking. Hire an expert to help you out, so you can meet your business goals tomorrow.

While not start by visiting the Direct West Media Group’s Main page and fill out our easy online form. Get started on your way to fulfilling the dreams of your new business startup. Direct West Media Group will help you find your way through the fog!

Our next blog post will talk about why you need to hire Direct West Media Group Inc. NOW!