Mobile marketing is one of the most cost-effective methods of advertising today. Traditional advertising used to be so expensive. You’d spend a few thousand dollars on a back page ad in the newspaper and hope for the best. Unfortunately, the paper would be tossed in the trash the next day. The best you could hope for was exposure, rather than increased profits.
Today, everyone has a cell phone, and the smart business owner will focus their marketing efforts on mobile phone users. Even children and seniors own a cell phone to keep in touch with family. It pays to focus on these markets, rather than outdated traditional advertising methods.
Mobile marketing isn’t just about making an app. There’s many software companies that offer to make an app for your business, for a reasonable price. However, there’s very little programming involved, and they’ll just plonk your business details into a template. This will end up being a boring app that no one will use, as mobile phone users tire of similar apps. The mobile app market is flooded. Before you go spending a lot of money, carefully consider how much return it will deliver. So, either develop a fabulous app from scratch, or skip it completely. There are better ways to do mobile marketing.
When you create your mobile website, consider your target market. If you own a plumbing repair company, your website better have the phone number right at the top. Consider why someone will contact you. Most likely they’ll have a broken pipe, a sewer backup or a broken toilet. When they’re on their cell phone, they want a plumber, and they want him now. Don’t make your customer wade through endless photographs and text. Tailor your mobile web page to your target customer.
You should leave mobile advertising to the experts, rather than trying to figure it out yourself. By doing so, you can avoid several costly mistakes. Let someone else handle all the work for you. An expert knows exactly which steps to take, and has their own team of experts available. Don’t waste your time hiring a programmer, when you may not even need one. Hire a professional marketing firm to help you out.
Mobile websites are also set up differently than websites made for computer use. Smart phone screens are small, though some cell phone providers are starting to make larger ones, such as the Samsung Galaxy. Also consider that many people have limited data plans, as they’re on a budget. Wifi access isn’t always available. Don’t turn away customers because you have endless photos on your website. You can always have a link to more photos, if you really need them.
Don’t place videos on your website that automatically start playing, This will alienate your customers. Give them an option to press the “play” button. Automatically playing videos have to be one of the most frustrating aspects of websites nowadays. They’re even annoying when viewing from the computer.
If you require any assistance in setting up your mobile marketing plan, please contact Direct West Media Group Inc. They have the experience in handling all your mobile marketing needs, so you can free up time to take care of the more important aspects of your business.
