A Mobile Website that Goes with You

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?????????????????????????????????????????????????????????????????????????????Most businesses today have a significant online presence, from a website, to a high Google ranking, and great reviews on Yelp and other review sites. What you may be missing out on is optimizing your website for mobile usage, as this can play a huge role in attracting more customers to your business.

Many businesses may be wondering if now is the right time to create a mobile website. You only have to ask your friends how many use mobile phones, and most likely it is most of them. You could be losing out, if your website hasn’t been optimized for mobile usage, leaving your customers frustrated, as a regular website can load slowly on a mobile phone.

Do you want to be losing out on valuable customers by scaring them away with a bulky website? Whether you run an online business or a brick and mortar shop, your customers want to find your website to quickly find the information they need. If your website won’t load on their phone, they’re going to head to the next Google listing and check them out. The business that has their website optimized for mobile usage, with a prominent phone number at the top of the screen, is going to be the one to get their business. What a shame that you decided to wait.

A mobile website is set up differently than a desktop website. Graphics will be smaller, so they are easily viewable on a small mobile screen. Most graphics and videos should be turned off, as they’ll slow down the user’s browsing ability, as well as using up their valuable data. Contact information needs to be right at the top of the screen, inviting a potential customer to give you a call for more information.

Mobile phone users enjoy using their smart phones. That’s why they carry them around. They need services or goods, and they want to call businesses for directions, deals, and orders. Make it easy for them by setting up a mobile website for your business.

There could potentially be a higher conversion rate on a mobile website, than with a desktop website. For example, if you own a pizza place, and someone is browsing online for the best pizza place in town, when they find your business on their mobile phone, they’ll be more inclined to give you a call. A mobile phone user generally needs a product or service quickly, and the sooner you can provide it to them via your mobile website, the happier your customer will be.

Knowing your audience is the best way to decide whether to get your website converted to a mobile website as well. If you’re looking to attract a younger crowd with your services or products, than a mobile website is the way to go, as well as for any adult who may be searching for exactly what your company is offering.

Also keep in mind that many people today are dumping their PC computers for a tablet. Mobile websites are also a great way to reach the ever expanding tablet market as well.

Don’t wait any longer, now is the best time to optimize your website for mobile phone usage. A mobile website will go with you, and help your business to succeed online, by drawing in all those customers who are also on the go. Please contact Direct West Media Group Inc. for assistance in setting up your very own mobile website.

What You Need to Know About Mobile Marketing

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cellMobile marketing is one of the most cost-effective methods of advertising today. Traditional advertising used to be so expensive. You’d spend a few thousand dollars on a back page ad in the newspaper and hope for the best. Unfortunately, the paper would be tossed in the trash the next day. The best you could hope for was exposure, rather than increased profits.

Today, everyone has a cell phone, and the smart business owner will focus their marketing efforts on mobile phone users. Even children and seniors own a cell phone to keep in touch with family. It pays to focus on these markets, rather than outdated traditional advertising methods.

Mobile marketing isn’t just about making an app. There’s many software companies that offer to make an app for your business, for a reasonable price. However, there’s very little programming involved, and they’ll just plonk your business details into a template. This will end up being a boring app that no one will use, as mobile phone users tire of similar apps. The mobile app market is flooded. Before you go spending a lot of money, carefully consider how much return it will deliver. So, either develop a fabulous app from scratch, or skip it completely. There are better ways to do mobile marketing.

When you create your mobile website, consider your target market. If you own a plumbing repair company, your website better have the phone number right at the top. Consider why someone will contact you. Most likely they’ll have a broken pipe, a sewer backup or a broken toilet. When they’re on their cell phone, they want a plumber, and they want him now. Don’t make your customer wade through endless photographs and text. Tailor your mobile web page to your target customer.

You should leave mobile advertising to the experts, rather than trying to figure it out yourself. By doing so, you can avoid several costly mistakes. Let someone else handle all the work for you. An expert knows exactly which steps to take, and has their own team of experts available. Don’t waste your time hiring a programmer, when you may not even need one. Hire a professional marketing firm to help you out.

Mobile websites are also set up differently than websites made for computer use. Smart phone screens are small, though some cell phone providers are starting to make larger ones, such as the Samsung Galaxy. Also consider that many people have limited data plans, as they’re on a budget. Wifi access isn’t always available. Don’t turn away customers because you have endless photos on your website. You can always have a link to more photos, if you really need them.

Don’t place videos on your website that automatically start playing, This will alienate your customers. Give them an option to press the “play” button. Automatically playing videos have to be one of the most frustrating aspects of websites nowadays. They’re even annoying when viewing from the computer.

If you require any assistance in setting up your mobile marketing plan, please contact Direct West Media Group Inc. They have the experience in handling all your mobile marketing needs, so you can free up time to take care of the more important aspects of your business.

You’re On Your Way with Mobile Marketing

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Mobile marketing is a way for you to reach your customers on their mobile phones. Every day more companies are marketing their services by mobile phone. Almost everyone has a smart phone nowadays, even teenagers and seniors. Whether your customers are using an iPhone, Samsung Galaxy, Android, Blackberry, or iPad, they’re all waiting for your business to go mobile.

If you’re marketing your business towards a certain market segment, then it makes sense to cover all your bases. Mobile marketing can be an affordable and highly efficient method of helping your business to grow. Here are five tips to get you on your way with mobile marketing.

Set up a Facebook page for your business. Be sure to add content every day, including comments and photographs. People also enjoying watching videos. Ask questions on Facebook, such as where does everyone live, or do they have a pet? Show your customers that you care about them. Offer a giveaway. Facebook users love contests.

Create a smart phone app. People love apps that have short quizzes or games in them. If you own a shoe store you could have an app where your model can try on different shoe styles. If you’re a contractor, you could have an app where you can try out different paint colors on a wall, and move around objects to design your own room. If you’re a lawyer, you could have a quiz where people have to answer multiple choice questions. A pizza restaurant could have an app where you can build a pizza on your screen and then post it to Facebook. When you embed that option within your app, it’s free advertising, as every time a customer shares your photos, your business name will appear on the photo as well.

Offer a discount coupon and post it to your Facebook or other social media accounts. That way, when the corresponding code is used, you know exactly where your customers are coming from. People love coupons, even if it’s 5% off. Every little bit helps nowadays. Be sure to mention that if they visit your business in person that they can just show the coupon to the cashier on their smartphone. Many people don’t even have easy access to a printer nowadays, so make it easy for them to cash in.

Have an area where people can enter their email address to sign up for a newsletter, which could offer discounts, promo codes, and specials for your business. People love hearing about deals and this gives you a chance to collect email addresses so you can also send them future announcements about your business. Just don’t overdo it, or they’ll unsubscribe later.

There’s no point in spending money on mobile marketing, if you’re not spending the time to track the results. Most hosting vendors should be providing you with month by month statistics. Do you want to see how many people viewed your message, or opened your website page? Do you want to know how long they spent on your mobile website? Do you want to see how many email inquiries you received, or how many positive reviews? Decide what is the best method for you and be sure that your hosting company sets up the metrics for you.

Consult with an expert, such as Direct West Media Group Inc. on how you can utilize mobile marketing services to send your business on the way to success.